Raising Capital – Writing the Business Plan that Succeeds
You have a great idea or maybe have started a company and need some capital to support your revenue growth. You think that the best source for the fund-raising will be venture capital or maybe an angel investment. You have mapped out your fund-raising strategy and are at the point of writing your business plan. You want to write a business plan that will succeed in bringing in the needed funds.
Recognize that the business plan you are writing is essentially a marketing document. You are marketing your company to an investor who will be buying a piece of it. Like selling anything else, you need to understand what the investor is looking for. Venture capitalists are generally looking for two things. Read more
The Psychographics of a Fashion Marketing Campaign
We talked last issue about the “oh my god” effect that happens between like-minded people upon recognition of each other, and as promised in a previous article, I’ll elaborate.
Profile of Shattered Girlz
I met the designer of a fantastic t-shirt brand the other day that operates under the label “Shattered Girlz.” She has a gripping personal story that instantly inspires one to root for her success. She suffered betrayal from men into whom she poured her heart and soul, and who in one case left her for another woman while she was caring for her terminally ill parents. Read more
How to Succeed As an Independent Fashion Retailer
A key to success as an independent (Indies) fashion retailer is interdependency. Equally important, maintaining a strategic focuses and develops a set of business principles that are foundational. This will help you, particularly during economic downturn, which always seems to hit the fashion industry first and foremost. “The little luxuries in life” go.
To briefly illustrate; it takes great effort to propel a fly wheel to the point of perpetual motion and, if geared correctly, requires less to keep it turning, but concurrent with lack of applied attention the wheel will soon lay dormant. The gearing, mechanical engineering, oiling and proper maintenance rely on synchronicity. Read more
Should You Start an Online Fashion Store?
Are you interested in starting an online fashion store? You might be thinking that it is a good way to make money online, or you might be thinking that, while there is potential to make money, it is just too difficult. Although there area definitely some difficulties and obstacles to starting any online business, including an online fashion store, it is still certainly possible.
You have multiple options with running a fashion store. You could have a traditional brick and mortar store. You could run a store online. You could combine the two. In this day and age, it might be easier to start an online store. There can be a significantly lower start up cost, since you will only need inventory space, or you could even use a reputable drop shipper. Read more
Fashionable Designer Lingerie and Branded Lingerie
Beauty of a woman is a matchless attribute; with nothing to surpass it. So long a time there have been the existence of women in this world, there have been lingerie’s as well. This fashion serving luxury undergarment expresses her beauty loving feminine personality, apart from the basic need of supporting her physique. Though the word ‘lingerie’ normally describes both male and female undergarments, the term is commonly used to refer woman’s intimate wear. Lingerie is a broad term and includes garments like bras, panties, stockings, thongs, garters, peignoirs, sheer night gowns, and exotic night wearsEvolution of Lingerie:Concept of the lingerie’s dates back to the period when people lived in forests whose beginnings are lost in far antiquity. Women in those days bound their body with long scarves folded, looped, and cross folded so as to mould their figures and enhance their beauty. Sculptures of the classical age depict women wearing pieces of fabric to support their bust and waist.
The applications of these fabrics were simple and functional, focusing more on support over appearance. Lingerie’s evolved into a fashion icon during the 19th century. Read more
Christian Audigier Clothing – Rocker Design and Hollywood Lifestyle in One
Nearly everyone has heard of Christian Audigier these days. After all, who hasn’t seen a celebrity wearing one of those Von Dutch trucker hats? Stars are photographed on a daily basis wearing Christian Audigier clothing. People like Marilyn Manson, Jaime Fox, Mariah Carey, Snoop Dog, and Missy Elliot love to wear his Ed Hardy tattooed hoodies and t-shirts. Christian Audigier has certainly developed quite a following-both among celebrities and among everyone else.
Audigier has several unique fashion lines-not just one. In fact, he has a total of seven different clothing lines–’Ed Hardy,’ ‘Christian Audigier,’ ‘Crystal Rock,’ ‘SMET,’ ‘Chuck Boyd,’ ‘Paco Chicano,’ and ‘C-Bar-A.’ Why so many clothing lines? Well, each is distinctive; each has its own signature styles and specialties. Read more
English Laundry Clothing Puts a New Spin on British Fashion
English Laundry is an upscale brand of clothing designed by Christopher Wicks which features a uniquely English style and attitude. The clothing line borrows heavily from traditional English clothing as well as pop culture styles of clothing that have prevailed throughout the past decades. It features men’s clothing predominantly, but there is an off shoot brand, English Rose, which is dedicated specifically to women.
The male line of tops include such designs as: short sleeve woven shirts, short sleeve tees, jackets and blazers, long sleeve tees, long sleeve woven shirts, vests, sweaters, and hoodies. The short sleeve tees feature designs Read more
All About Voom by Joy Han Clothing
If you have an eye for high fashion, like to wear what the celebrities are wearing, but also like to give your wallet a little bit of a break at the same time, then you definitely need to look into wearing Voom clothing, a line known as VOOM by Joy Han. The line itself is one of the funnest you’ve seen yet, and has been featured in Elle Italia, Lucky, Glamour Magazine, Marie Claire, Cosmopolitan, and InStyle. VOOM by Joy Han has not been around for long, but this line has serious staying power in the fashion industry.
VOOM by Joy Han was born in 2002 and is the product of the creative fashion genius Joy Han and her husband James Kim. The line started in 2002 and after rave reviews, mass production began in 2005. March 2006 saw the public debut of VOOM when VOOM debuted at the Fall/Winter ‘06 Collection at the elite Mercedez Benz Fashion Week at Smashbox Studios in Culver City. Joy Han, its creative genius is known as the original ‘VOOM Girl’ and in fact, her reputation is becoming so widespread, she has already been referred to as the ‘Ms. Galliano’ of the fashion industry. Read more
The World Wide Fashion Craze That is Ed Hardy Clothing
/>With all of the television buzz and celebrity gossip that surrounds us, not to mention our fast-paced lifestyles, we are sometimes left with little time to focus on fashion. Maybe that’s why when a brand comes along that demands our attention, we can’t help but jump on the bandwagon. Ed Hardy’s unmistakable style and passion will draw you in whether you are seeking it out or not. Whatever the reason, Ed Hardy is a brand that the world just can’t seem to get enough of.
Don Ed Hardy, the “godfather of the modern tattoo”, took his California influence and combined it with Asian inspirations to come up with the unique style that defines the Ed Hardy clothing line. Hardy began his career as a tattoo artist in San Francisco, and later decided to merge his artwork into fashion design. The rest is history. Read more
Apple Bottom Jeans by Nelly

photo credit: sarasgonnagetcha
Nelly hit the charts in early 2000, and has become one of the best selling rappers currently in the game. With over forty million records sold worldwide, Nelly has become a major player in the music industry in only a few years. He has also taken on many different acting roles, and also developed a clothing line for women called Apple Bottoms.
Since the release of Apple Bottoms they have become one of the hottest urban clothing line that caters to females of all shapes and sizes who are trendy and fashion forward. Fueled in popularity by the recent smash single “Low” by T-Pain ft Flo Rida and beloved by celebrities including Oprah, Alicia Keys, and Ciara. Read more
