Jil Sander – Company History

February 8, 2010 · Posted in Brand Promotion · Comments Off 

jil sanders Pictures, Images and PhotosThough considered as the Queen of German Fashion, Jil Sander is one popular designer who caters to international fashion designs. The products she sells all carry an international touch, and although her company is nestled beautifully in the northern part of the German city, Hamburg, the clothes and fragrances she markets are all manufactured in Milan, Italy.

Jil Sander was born in Wesselburen, Germany on November 27, 1943. She entered the fashion industry when she started working as a fashion journalist at McCall’s in Los Angeles, as well as for two other magazines in the city, Constanze and Petra. She became a fashion designer in 1968 when she opened her own boutique, then selling a collection of women’s wear. Read more

Outfitting Your Business – Do’s and Don’ts

December 14, 2008 · Posted in Brand Promotion, Business Planning, Online Marketing · Comments Off 

Playa del Carmen fashion show
Creative Commons License photo credit: Alaskan Dude

These days, outfitting your staff with appropriate corporate apparel or promotional clothing has become a necessity. Sending out your sales people wearing custom logoed shirts not only makes them look professional but also greatly increases the credibility of your company. The right corporate apparel makes a small company look bigger, and a big company look stronger. Having been in the corporate apparel business for almost 10 years, I have sold shirts, jackets and other items to companies of just about any size! I will offer some pointers below to save you both money and time.

#1: Choosing the right shirt for the right occasion

Choosing the right shirt is the most important step in your decision making process. Ask yourself the following questions:

- How are my competitions outfitting their people? Are they wearing tee shirts, button-down shirts, polo shirts, vests, and sweatshirts? What should I do so my people will look better and smarter than their people?

- What is the climate like? Will my people be comfortable in the particular garment in consideration?

- Will my logo decorate well on the garment in question? You want your logo to look its best. You want it looking great after repeat washing, and whatever else the person wearing it will do to it!

Getting the right type of shirts will save you money in the long run. If a company logo shirt is mandatory for your staff, meaning they have to wear it everyday, you want to get a relatively good quality shirt so it will hold up for a while. Read more

Ted Baker – No Ordinary Fashion Designer

December 5, 2008 · Posted in Brand Promotion, Clothing Line · Comments Off 

Ted Baker Ruffle Front Silk Shirt, front Pictures, Images and PhotosFrom the United Kingdom comes a stylish clothing retail company that is consistently gaining popularity not just locally but also internationally. Ted Baker is a designer house that has been offering a strong line of well designed apparel and fashion accessories. Not only that, the brand is best known for its unique ability and expertise in integrating new twists and unconventional designs applied to its signature fashion products.

Ted Baker started as a retailer of men’s shirts in Glasgow. It was March 1988 when managing director Ray Kelvin started a store that lured fashionable men not just by the exquisite design and quality of shirts but also because of a unique promotional service that offered exclusive dry cleaning services for the shirts. Read more

European Fashion Retailers Adapt Strategic Moves To Evolve

December 3, 2008 · Posted in Brand Promotion, Concept Of culture, Fashion Retailer · Comments Off 

Italian fashion.. (sigh) Sandro Ferrara Pictures, Images and PhotosH&M: Strategize to add 100 Stores per year

Hennes & Mauritz (well known as H&M) has always worked hard to provide invincible value to the customers via adjoining quality, fashion with competitive price. Today, it exists in 14 countries through 730 stores. The company is planning to expand further, with an average of 100 stores a year.

The expansion will be executed in untouched countries also. The major reasons behind the success can be assigned to the capability of internal designers, examples of piggy-backer style, and ability to quickly identify trends and introducing elegant and exclusive designs at lower price bands. Read more