The Mark Of A Great Fashion Designer

October 26, 2009 · Posted in Business Operations, Colorful and Style, Management Plan, Marketing, Strategy · Comments Off 

《Vogue》「Fashion Pet」恩惠和狗2 Pictures, Images and PhotosIn every industry, from factories to fashion, there are those who lead, those who follow and manage. Some are guided by the compass and others work by the clock, managers and leaders, they share the same space but their motivation and priorities are worlds apart.

You can read books on how to become a good manger, taking care of all the tasks, processes and the administrative responsibilities in support of leaders who go out into the forest in search of trees. Management Guru Peter Drucker has written many best sellers, but the bible for many successful managers is “Management Tasks Processes and Responsibilities” Read more

Fashion Marketing 101

October 21, 2009 · Posted in Advice, Business Operations, Fashion Retailer, Marketing, Strategy · Comments Off 

Oscar de la Renta Pictures, Images and PhotosIn a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion. Marketing clothing includes elements such as determining which stores the apparel should be sold in, what price the clothing should be sold for—all the way to how the in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture.

Fashion marketers are creative. Read more

Are You Starting A Business for the Right Reasons?

October 18, 2009 · Posted in Business Operations, Loan, Management Plan · Comments Off 

Everyday I run into someone telling me how great it must be to have my own business. How they envy my life style. True I get my hair done on Thursdays. I leave work at 4 on Fridays. I always take the last week of December off. But what people don’t know is how hard I worked to get to where I am. So let’s examine some of the reasons why people want to start their own business.

Reason #1: I hate my job!

Well, most people do. I suggest you identify clearly the reasons you hate your job. Is it your boss? Your co-workers? The working environment? The nature of your job? Do you feel under appreciated? Do you not get paid enough? Think about this, with a new business, instead of your boss you will have to make all the tough decisions now, not to mention all the financial responsibilities. Your employees might not be as easy going as you think. Your new business’s working environment will almost certainly be worse than what you have now. And depending on what you do now, the nature of your job will probably include a lot more “leg work” and “dirty work” than usual. Read more

Start Up Accounting – Building Your Balance Sheet

October 8, 2009 · Posted in Advice, Business Operations, Fashion Business Start · Comments Off 

Dark Shadows
Creative Commons License photo credit: Harley Qinn

Having started with the income statement yesterday, I might as well continue on with the balance sheet. The balance sheet is divided into two sections, the assets and the liabilities and stockholders equity. This may sound like three sections (and it is), but the point of it being thought of as two sections is illustrated in the following equation:Assets = Liabilities + Stockholders EquityAssets being what you have, liabilities being what you owe, and stockholders equity being what you own.Assets

* Current assets: Assets that are expected to be turned into cash within the next year, including
o Cash (and cash equivalents)
o Accounts Receivable
o Prepaid Assets

* Other assets include
o Net property plant and equipment (the full cost of your PPE minus accumulated depreciation)
o Goodwill
o Other long-term assets, such as deposits, prepaid multi-year licenses, etc.

You total all of these numbers to get your asset total number.Liabilities Current liabilities: Liabilities that are expected to be paid within the next year, including Read more

Tips on Starting Your Own Small Business

October 7, 2009 · Posted in Angel Investment, Business Operations, Fashion Business Loans · Comments Off 

Many of us would like to be entrepreneurs in our own right. Whether the motivation comes from contributing something to the community, or to earn additional stable income, going into a business usually starts small.

Small businesses today thrive more than ever now. Government and other private sectors help individuals live the “entrepreneur dream” by providing financial assistance for capital or business expansion. Read more

How to Start Retail Clothing Business – Connecting Off Line to Online Shopping Stores

October 3, 2009 · Posted in Advice, Business Operations, Competition, Marketing · Comments Off 

fashion 2009 Pictures, Images and PhotosIf you are starting a new retail clothing business, then, you may need some useful tips that guide you to success. It is really a better thing to collect the information about retail clothing prospects before entering. It is a common phenomenon here, when we think of shopping, automatically, we think of shopping clothes. That much strong desire we have for shopping clothes. So, we can define shopping clothes as a basic shopping.

Coming to the point of clothes retailing market, it is facing a tight competition now. We can find a number of clothe stores in the market today and many more are mushrooming day by day. Still, clothes retailing market always has sufficient opportunities, because, clothes are very regular and most essential need to every human being. Read more

Define Your Fashion Brand’s Uniqueness and Sell More Product

October 2, 2009 · Posted in Business Operations, Colorful and Style, Developing Fashion · Comments Off 

punk fashion fall Pictures, Images and PhotosMost fashion designers plan the online sales of their designs in a bit of a backward manner, meaning that they never properly develop an idea of what truly separates them in the marketplace from their competitors. However, if they did, they could guarantee sales and thereby assure the success of their brand.

The way to attract online customers who want and need your designs is by clearly defining what sets you apart from the rest of the fashion industry, which in marketing is called defining the Unique Selling Proposition (USP). Read more

Bank Loans – What Banks Are Looking For in a Loan Candidate

September 28, 2009 · Posted in Business Operations · Comments Off 

Ayn Rand, a philosopher wrote, “Money is only a tool. It will take you wherever you wish, but it will not replace you as the driver”. To gain this important “tool”, outside financing is often sought from banks, in the form of a loan. When seeking bank financing, it is extremely important to take control and go into your endeavor prepared. What are banks looking for in loan candidates and how can you present yourself as a positive prospect? Take a front seat perspective in your entrepreneurial ambitions. You will learn valuable information about the business of banking as well as lessons in promoting yourself, and ultimately your business.

Some of the most basic principles, utilized by banks in deciding on worthy loan candidates, are known as the five “C’s” of credit. The five “C’s” are comprised of- capacity, capital, collateral, character, condition. Read more

Fashion Wholesale Jewelry – New Online Business Success

September 17, 2009 · Posted in Business Operations · Comments Off 

The current economic downturn is the perfect time if you’re considering getting into the lucrative market of online fashion wholesale jewelry because women are so keen on looking good despite the economy. What woman wouldn’t love a nice little piece of costume jewelry and let’s face it, there’s plenty of men willing to shell out a few dollars for that very special someone!

The trend we see in fashion wholesale jewelry at this time is that the glorious past of fashion jewelry is paving its way to the future. The magnificent sparkling jewels that adorned bracelets, brooches and necklaces of the 40s and 50s are back in vogue. Purchasing wholesale lots has never been easier with the easy to use interface of fashion wholesale jewelry websites that have plenty of sparkling pieces for you to buy cheaply. With the return of bling in the form of fashionable jewelry; it looks as though reselling gorgeous and stunning fashion jewelry is on the hot list of entrepreneurial minded people that want to cash in on the opportunity. And why not when it makes such good sense? Read more

What to Include When Building Your Income Statement

December 14, 2008 · Posted in Business Operations, Online Marketing · Comments Off 

The Triumph of Couture.jpg
Creative Commons License photo credit: Tammy Manet

Often when a entrepreneur starts a business, he or she creates an income statement for the plan that is often built on unrealistic expectations and/or missing key elements. Understanding what goes into an income statement will help you create a realistic plan.

An income statement is separated into several parts. The first section is the revenue section, which can be one line or several lines if you want to break out your revenue by product or service. In general, your revenue can grow as quickly as you would like, but you must understand the drivers behind your growth.

For instance, if you have developed a new product for a semiconductor manufacturing process, it may be eighteen months before you see your first revenue because that is how long the semiconductor manufacturing cycle lasts, and your product will not become part of the process until the next cycle.

If you’ve created a revolutionary anti-aging skin cream, you may be to grow your revenues exponentially, but there will be a significant marketing and sales budget behind that growth that will have to be accounted for in your expenses. And note, those sales and marketing dollars will have to be spent before you see a dime of revenue. Read more

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