The Mark Of A Great Fashion Designer
In every industry, from factories to fashion, there are those who lead, those who follow and manage. Some are guided by the compass and others work by the clock, managers and leaders, they share the same space but their motivation and priorities are worlds apart.
You can read books on how to become a good manger, taking care of all the tasks, processes and the administrative responsibilities in support of leaders who go out into the forest in search of trees. Management Guru Peter Drucker has written many best sellers, but the bible for many successful managers is “Management Tasks Processes and Responsibilities” Read more
Define Your Fashion Brand’s Uniqueness and Sell More Product
Most fashion designers plan the online sales of their designs in a bit of a backward manner, meaning that they never properly develop an idea of what truly separates them in the marketplace from their competitors. However, if they did, they could guarantee sales and thereby assure the success of their brand.
The way to attract online customers who want and need your designs is by clearly defining what sets you apart from the rest of the fashion industry, which in marketing is called defining the Unique Selling Proposition (USP). Read more
Hanae Mori – Japanese Fashion
We all know how the works of huge artists can inspire how aspiring artists work as well. This is evident in the case of Hanae Mori. When she was 34 years old, Mori met Coco Chanel by accident during a fitting, even though Mori had indeed been studying fashion in her homeland Japan, and holding the position of costume designer since the year 1951, it was her encounter with Coco Chanel that truly inspired her. A few years after that, Mori made her debut on the runway with Neiman Marcus in tow.
A decade after, Mori moved to Paris where she showed off her haute couture collection. It did not take too long for her to open her own Haute Couture Maison in the year 1977. Read more
The Generations of Ben Sherman
The Ben Sherman clothing line was born in 1963 with an independent young man who had major ambitions. Originally born Alfred Benjamin Sugarman, the young man changed his name and started a new life and a new clothing line: Ben Sherman. The first location of the company was in Brighton England, but eventually moved to Northern Ireland due to the increase of sales and the craze started by the original Ben Sherman button-down shirt. This shirt started the legacy which has continued strong since its inception, and is looking forward to evolving with the future.
In the 1960’s, young people were mainly focused on being smart, tough and good-looking. Ben Sherman shirts fit the bill perfectly and were adopted by the group almost immediately. Read more
Hollywood Fashion
Other than fashion, there is another art form that captures our attention and manages to obsess us with other people’s stories and adventures; I am talking about the 7th art, film. In this industry, fashion plays a major role, whether in the characters who convert themselves in trendsetters, or the trendsetters that inspire a film or one of its characters. Some films marked a tendency or introduced a new accessory or style wore by an acclaimed fashion icon.
Costume design in fashion is one of the most important categories nowadays for different awards like the Academy Awards; Read more
The Psychographics of a Fashion Marketing Campaign
We talked last issue about the “oh my god” effect that happens between like-minded people upon recognition of each other, and as promised in a previous article, I’ll elaborate.
Profile of Shattered Girlz
I met the designer of a fantastic t-shirt brand the other day that operates under the label “Shattered Girlz.” She has a gripping personal story that instantly inspires one to root for her success. She suffered betrayal from men into whom she poured her heart and soul, and who in one case left her for another woman while she was caring for her terminally ill parents. Read more
How to Succeed As an Independent Fashion Retailer
A key to success as an independent (Indies) fashion retailer is interdependency. Equally important, maintaining a strategic focuses and develops a set of business principles that are foundational. This will help you, particularly during economic downturn, which always seems to hit the fashion industry first and foremost. “The little luxuries in life” go.
To briefly illustrate; it takes great effort to propel a fly wheel to the point of perpetual motion and, if geared correctly, requires less to keep it turning, but concurrent with lack of applied attention the wheel will soon lay dormant. The gearing, mechanical engineering, oiling and proper maintenance rely on synchronicity. Read more
Christian Audigier Clothing – Rocker Design and Hollywood Lifestyle in One
Nearly everyone has heard of Christian Audigier these days. After all, who hasn’t seen a celebrity wearing one of those Von Dutch trucker hats? Stars are photographed on a daily basis wearing Christian Audigier clothing. People like Marilyn Manson, Jaime Fox, Mariah Carey, Snoop Dog, and Missy Elliot love to wear his Ed Hardy tattooed hoodies and t-shirts. Christian Audigier has certainly developed quite a following-both among celebrities and among everyone else.
Audigier has several unique fashion lines-not just one. In fact, he has a total of seven different clothing lines–’Ed Hardy,’ ‘Christian Audigier,’ ‘Crystal Rock,’ ‘SMET,’ ‘Chuck Boyd,’ ‘Paco Chicano,’ and ‘C-Bar-A.’ Why so many clothing lines? Well, each is distinctive; each has its own signature styles and specialties. Read more
All About Voom by Joy Han Clothing
If you have an eye for high fashion, like to wear what the celebrities are wearing, but also like to give your wallet a little bit of a break at the same time, then you definitely need to look into wearing Voom clothing, a line known as VOOM by Joy Han. The line itself is one of the funnest you’ve seen yet, and has been featured in Elle Italia, Lucky, Glamour Magazine, Marie Claire, Cosmopolitan, and InStyle. VOOM by Joy Han has not been around for long, but this line has serious staying power in the fashion industry.
VOOM by Joy Han was born in 2002 and is the product of the creative fashion genius Joy Han and her husband James Kim. The line started in 2002 and after rave reviews, mass production began in 2005. March 2006 saw the public debut of VOOM when VOOM debuted at the Fall/Winter ‘06 Collection at the elite Mercedez Benz Fashion Week at Smashbox Studios in Culver City. Joy Han, its creative genius is known as the original ‘VOOM Girl’ and in fact, her reputation is becoming so widespread, she has already been referred to as the ‘Ms. Galliano’ of the fashion industry. Read more
The World Wide Fashion Craze That is Ed Hardy Clothing
/>With all of the television buzz and celebrity gossip that surrounds us, not to mention our fast-paced lifestyles, we are sometimes left with little time to focus on fashion. Maybe that’s why when a brand comes along that demands our attention, we can’t help but jump on the bandwagon. Ed Hardy’s unmistakable style and passion will draw you in whether you are seeking it out or not. Whatever the reason, Ed Hardy is a brand that the world just can’t seem to get enough of.
Don Ed Hardy, the “godfather of the modern tattoo”, took his California influence and combined it with Asian inspirations to come up with the unique style that defines the Ed Hardy clothing line. Hardy began his career as a tattoo artist in San Francisco, and later decided to merge his artwork into fashion design. The rest is history. Read more
Small Business Loans- Secured Business Loan – Providing A Conducive Atmosphere For Business Growth
- Business Loans – A Source of Finance for your Business
- Business Loans: Translating Potential for Financial Success and Independence.
- Business Loans: If You Know How To Make Good Use Of Money And Expertise
- Secured Business Loans – Equipping Your Business Blueprint With Concrete Groundwork
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- Successfully Closing the Strategy Gap
- A Lesson in Leverage
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- Private Business Loans
- Private Loans for Every Situation
- Private Lenders – How to Use List Brokers to Find Money For Real Estate Deals
- Real Estate Investors – “7 Step Formula” to Secure Private Money
- Why Apply For a Private Loan?
- The Benefits of Federal Loans Vs the Benefits of Private Loans
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- Private Loans – The Alternative Education Loan For Students in Need of Additional Financial Aid
- Small Business Credit Cards – Let’s Analyze Them
- Economy Recovering – Bank Loans Still Scarce
- How to Get $5000 Personal Loans From a Private Individual Lender
