Nino Cerruti – Founding Father of Italian Fashion
Hailed as the founding father of the Italian fashion, Nino Cerruti first saw his interest and passion with designing products and accessories for the fashion market when he was still in his 20s. He was born in Biella, Italy and at that young age, he took control of the textile mills owned by his family.
He transformed the business into something more promising by simply focusing on tailoring design applied to the finest of their fabrics. Textile manufacturing is still handled though, but his sensibility is now applied for fashion. Read more
European Fashion Retailers Adapt Strategic Moves To Evolve
H&M: Strategize to add 100 Stores per year
Hennes & Mauritz (well known as H&M) has always worked hard to provide invincible value to the customers via adjoining quality, fashion with competitive price. Today, it exists in 14 countries through 730 stores. The company is planning to expand further, with an average of 100 stores a year.
The expansion will be executed in untouched countries also. The major reasons behind the success can be assigned to the capability of internal designers, examples of piggy-backer style, and ability to quickly identify trends and introducing elegant and exclusive designs at lower price bands. Read more
Gianni Versace: A Fashion Success!

photo credit: Addictive Picasso
Gianni Versace was born in 1946 in Reggio, Calabria, in Southern Italy. Versace received his love of fashion and first lessons on dress-making from his mother.
Initially Versace trained as an architect, but soon he followed his mother into the fashion business. Versace worked for a number of top Italian fashion houses, but in 1978 with the help of his brother Santo he launched his own label.
Versace was a great fashion pioneer who combined the worlds of high style and pop culture. He was a charismatic and accomplished designer of clothing and theater costumes. Read more
The Psychographics of a Fashion Marketing Campaign
We talked last issue about the “oh my god” effect that happens between like-minded people upon recognition of each other, and as promised in a previous article, I’ll elaborate.
Profile of Shattered Girlz
I met the designer of a fantastic t-shirt brand the other day that operates under the label “Shattered Girlz.” She has a gripping personal story that instantly inspires one to root for her success. She suffered betrayal from men into whom she poured her heart and soul, and who in one case left her for another woman while she was caring for her terminally ill parents. Read more
