Connecting with your Customers–The Art of Emotional Branding
Ok marketing the iPhone is not the exact same as marketing fashion. But I admit but do have to take a second to tip my hat to the amazing marketing job those folks have done over there at Apple. Our industry, for the most part isn’t about week long lines and switching networks or the general fiasco that preceded the iPhone launch. However one thing that fashion can take from this nifty little gadget and the Apple company in general is the lengths people will go to once they are inspired.
I thought about it a while ago when I was working with one client on how they could gain more business from their existing retailers. I sat there dreaming up incentives, planning a media calendar, magazines they could advertise in, even an itemized budget… Read more
How Fashion Can Boost Your Success in Business
photo credit: Tammy Manet
The Role Of Fashion In Your Success
These days, luxury is all about individuality. What are the bones of a winning look and how can you put them together for your own success? If we take a close look and review the changes fashion had to go through, at least over the last 10 years, you will be pleasantly surprised. You do not need to spend an obscene amount of money each season and year to renew you wardrobe and look your most fashionably fabulous. Yes, there are always new trends coming in style, but there are always “the keepers” of your wardrobe, essential staples that go with almost anything and never go out of style.
All that you need to know is how to add layers and accessories to it. I guarantee that after you master that technique, you would easily take your “keepers” from day to night, from season to season, and enjoy wearing and look your greatest years from now. So, how is it possible to know which are the pieces that form “the essentials” of each woman or man’s wardrobe?
Let us take the so popular and favorite “little black dress”. It is a simple classic piece that, on its own, carries power, confidence, and makes the statement. It is mysterious and chic, discreet and provocative, yet simple and elegant. Read more
Nino Cerruti – Founding Father of Italian Fashion
Hailed as the founding father of the Italian fashion, Nino Cerruti first saw his interest and passion with designing products and accessories for the fashion market when he was still in his 20s. He was born in Biella, Italy and at that young age, he took control of the textile mills owned by his family.
He transformed the business into something more promising by simply focusing on tailoring design applied to the finest of their fabrics. Textile manufacturing is still handled though, but his sensibility is now applied for fashion. Read more
The Psychographics of a Fashion Marketing Campaign
We talked last issue about the “oh my god” effect that happens between like-minded people upon recognition of each other, and as promised in a previous article, I’ll elaborate.
Profile of Shattered Girlz
I met the designer of a fantastic t-shirt brand the other day that operates under the label “Shattered Girlz.” She has a gripping personal story that instantly inspires one to root for her success. She suffered betrayal from men into whom she poured her heart and soul, and who in one case left her for another woman while she was caring for her terminally ill parents. Read more
Small Business Loans- Secured Business Loan – Providing A Conducive Atmosphere For Business Growth
- Business Loans – A Source of Finance for your Business
- Business Loans: Translating Potential for Financial Success and Independence.
- Business Loans: If You Know How To Make Good Use Of Money And Expertise
- Secured Business Loans – Equipping Your Business Blueprint With Concrete Groundwork
- The common reasons for business failure
- Successfully Closing the Strategy Gap
- A Lesson in Leverage
- Startup Company – What Are Accredited Investors and Why Should I Only Raise Money From Them?
- Choosing the Right Business Model for Your Startup
- Private Business Loans
- Private Loans for Every Situation
- Private Lenders – How to Use List Brokers to Find Money For Real Estate Deals
- Real Estate Investors – “7 Step Formula” to Secure Private Money
- Why Apply For a Private Loan?
- The Benefits of Federal Loans Vs the Benefits of Private Loans
- How to Apply For Private Student Loans
- Private Loans – The Alternative Education Loan For Students in Need of Additional Financial Aid
- Small Business Credit Cards – Let’s Analyze Them
- Economy Recovering – Bank Loans Still Scarce
- How to Get $5000 Personal Loans From a Private Individual Lender
