Currently viewing the category: "Connecting With Your Customer"

Connecting with your Customers–The Art of Emotional Branding

By On October 12, 2009 · Leave a Comment

Ok marketing the iPhone is not the exact same as marketing fashion. But I admit but do have to take a second to tip my hat to the amazing marketing job those folks have done over there at Apple. Our industry, for the most part isn’t about week long lines and [...]

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How Fashion Can Boost Your Success in Business

By On February 27, 2009 · Leave a Comment

photo credit: Tammy Manet

The Role Of Fashion In Your Success

These days, luxury is all about individuality. What are the bones of a winning look and how can you put them together for your own [...]

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Nino Cerruti – Founding Father of Italian Fashion

By On December 3, 2008 · Leave a Comment

Hailed as the founding father of the Italian fashion, Nino Cerruti first saw his interest and passion with designing products and accessories for the fashion market when he was still in his 20s. He was born in Biella, Italy and at that young age, he took control of the textile mills [...]

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The Psychographics of a Fashion Marketing Campaign

By On November 27, 2008 · Leave a Comment

We talked last issue about the “oh my god” effect that happens between like-minded people upon recognition of each other, and as promised in a previous article, I’ll elaborate.

Profile of Shattered Girlz

I met the designer of a fantastic t-shirt brand the other day that operates under the label “Shattered [...]

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