History Of Fashion Design
The realm of fashion design, by its sheer glamour and grace, has always been exciting and intriguing. When we talk of fashion design, it implies a form of art that incorporates the nuances of creating clothes and accessories.
The history of fashion design can be traced back to the beginning of the19th century when the designs were the product of the dresses worn in the royal courts. Eventually, Charles Frederick Worth, the first fashion designer, set up his first fashion house in Paris. Read more
The Clothing Line of Mudd
photo credit: Steven Fernandez
In providing the best collection of clothes with a pocket friendly price, the mudd clothing collections are the only clothing line that can provide it. It is common sense that when a clothing line is considered as branded or signature, it’s expensive. These prices are “exceptional”, and those only with enough cash lying around can afford it. But when it comes to mudd, prices are not an issue.
The mudd jeans are popular fashion among teens, and adults. These are mainly because the mudd jeans, apart from offering fresh and hip styles, can offer the lowest price of only $40 other than any kind of clothing lines out there.
The main target of the mudd jeans are girls ages 15-24 that wanted to feel more womanly and feminine with what they wear. The mudd jeans are made from materials that are well-made and holds up through multiple washes and regular wear and tear. Everything bearing the MUDD logo is designed to be trend-setting, modern and edgy. Read more
Define Your Fashion Brand’s Uniqueness and Sell More Product
Most fashion designers plan the online sales of their designs in a bit of a backward manner, meaning that they never properly develop an idea of what truly separates them in the marketplace from their competitors. However, if they did, they could guarantee sales and thereby assure the success of their brand.
The way to attract online customers who want and need your designs is by clearly defining what sets you apart from the rest of the fashion industry, which in marketing is called defining the Unique Selling Proposition (USP). Read more
Business Planning – A Good Business Development Strategy is Crucial for Success
photo credit: Tammy Manet
As part of my consulting practice, I read and review business plans written both for venture capitalists and for grant applications. The weakest part of every business plan is always how will the company get from today to “the dream” five years out.
Usually, there is a pretty good description of what will happen in the next six months and a decent description of what will happen in five years, but there is nothing in between.
Technical entrepreneurs have a good handle on what product development they need to do to get the product into a usable form. They understand the costs and the time involved. However, once the product is developed, they seem to be at a loss as to what to do next.
The lack of a business development executive early in the process often leads to the product being developed in a vacuum. There is a bit of a chicken and egg problem here: start-ups don’t feel like they can afford a business development person until they sell product and they can’t figure out how to sell a product without business development.
Also, I’ve noted that a number of engineer or scientist CEOs tend to discount the role of business development, as if the science behind the product is really what sells the product. This is just not true – if it was true, universities would be a lot richer. Read more
Karl Lagerfeld – Forefront of Fashion
Born in 1938, Karl Lagerfeld is a famous fashion designer considered by most critics and consumers as one of Germany’s most outstanding fashion experts. He belongs to a wealthy family in Hamburg, Germany, but it was in Paris where he studied fashion designing informally. His name came out of the news when he won the title “the Wool Secretariat” in 1954 for a piece of wool coat he himself designed.
Lagerfeld started working as a fashion designer in 1954 for Pierre Balmain. He ended his term there in 1957, and one year later he transferred to the House of Patou. He also worked as a freelance designer at Krizia. From the period of 1959 to 1978, he worked for Chloe, and it was during that time when he started designing delicate furs for the Fendi collection. Read more
Indian Fashion Industry
Colourful fashion trends of India
With the end of the 20th century came the end of all hype which has created a more practical and pragmatic environment and has given a more stable picture of the fashion business.
In the 50s, 60s and 70s, the Indian fashion scenario wasn’t exactly colorless. It was exciting, stylish and very graceful. There were no designers, models, star or fashion design labels that the country could show off. The value of a garment was judged by its style and fabric and not by who made it.
It was regarded as ever so chic and fashionable to approach any unfamiliar tailor, who could make a garment for a few rupees, providing the perfect fit, finish and style. The high society lady, who wore it, was proud for getting a good bargain and for giving her name to the end result. Read more
Even High Fashion Production Can Be a Home-Based Business
Although freelance fashion work may not be widely advertised, it’s quite possible to obtain fashion designer work at home, and even thrive from it. Those in the industry know very well that many designers who eventually attained acclaim and recognition began their careers in small home studios. Many fashion designers today are extremely well-trained, especially with the recent growth and interest in fashion studies in trade schools, colleges and universities, as well as on the Internet. The convenience of Web education has, both logistically and financially, enabled many potential students of fashion to become full-time online students, and then fashion school graduates. After completing degree or certificate programs, many students can now locate rewarding job positions in today’s innovative, bustling fashion industry. And, for those who prefer the freelance or independent approach, the independent studio route can now be much more affordable, and even profitable, than most people outside the industry would assume. Read more
Fashion Industry: Ready To Face The Future
The fashion industry is very complicated. There are no standard fashion companies. They come from a wide spectrum of enterprises working in the apparel, footwear, home textiles and accessories markets.
The industry is made up of various kinds of companies like retailers, design source and selling companies, companies with their own manufacturing facilities and other companies who outsource production but retain control over parts of the production process.
Moreover, companies functioning in the high fashion segment often face a different kind of pressure as compared to those functioning with commodity fashion goods. Read more
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