When I Couldn’t Find Tall Trousers To Fit Me, I Set Up My Own Fashion Business
There’s been one question that’s lived with me for years. Why aren’t there more trousers for tall, slim men available? Finding trousers I’ve both liked and actually fit me has been a struggle since my teens.
The answer, of course is that tall men are a small market – and tall and thin is even smaller than the well-known association between ‘big’ and ‘tall’. Mainstream high street retailers just aren’t interested in us. Their overheads are high, and they believe there just isn’t enough volume in the market for them.
Where you do find clothes that fit in retail outlets, how many times have you been faced with substantially higher prices than equivalent garments for more averagely proportioned shoppers?
Things are even tougher in the UK and Europe than the US because some global fashion brands manufacture trousers for tall thin men, but don’t make them available on this side of the Atlantic.
A while back, I saw all these difficulties as an opportunity.
Setting up shop online
As the Internet has evolved and more and more people are happy to shop for clothing online, I no longer had to take on the same problems faced by the volume retailers. The higher costs associated with developing and manufacturing ranges for a relatively small marketplace can be offset against the lower costs of operating online.
Setting up my new brand, Alto Clothing, online is the only way I can offer my clothes to people. I’m selling direct, so the extra costs involved in short production runs can be offset against the savings made by eliminating the high street shop. The lower costs associated with the Internet make my business viable.
The opportunity offered by the Internet for Alto Clothing is the same as for many specialist businesses, in all kinds of markets – it lowers costs and increases the potential market size.
Sourcing tall man’s clothing
I have a great looking Web site designed by a central London agency, supported by some very effective Search Engine Optimization. By and large, I’m getting to grips with the online part of my business. But, even though Alto Clothing sells 100% online, the challenges are offline.
Finding suppliers equipped to make the sizes I need, and who have a long-term vision strong enough to set up production runs small enough for a start-up in a niche market, has been, shall we say, interesting.
“200? Don’t you mean 20,000?” became a depressing familiar response as I contacted prospective suppliers. I’ve had to balance the choice between using more expensive European-based suppliers, who are happier to provide smaller quantities with lower-priced far-eastern suppliers who demand larger orders.
And then there are my ethical principles to factor in. I’ve been checking, as much as is possible, that Alto is not choosing suppliers who employ child labour, use questionable Health & Safety standards and other dubious practices.
Luckily, I’ve been able to use my experience both as a consumer and in a previous men’s fashion business to find suppliers who can provide the specialised sizes my customers need.
Lessons for start-ups
Securing the kind of edgy or younger clothes for the vision I have for the Alto Clothing brand continues to be the biggest challenge as Alto grows in its critical first couple of years.
My advice for start-ups, now I’ve been through more than one? Look at all aspects of your business. Try to foresee as many pitfalls as you can, but accept that you can never anticipate them all. The real challenges are quite often in the most surprising places. You just have to tackle them with persistence and enthusiasm; there’s almost certainly a solution there somewhere!
Author: Justin Edison
Article Source: EzineArticles.com
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Business Software Solutions Are Available For Fashion Companies
Regardless of the state of the economy, necessities like clothing and footwear remain certain purchases. For those in the fashion and apparel industry, it’s important to stay focused on producing attractive, quality merchandise while keeping to the latest trends. Whether you’ve worked for decades designing and manufacturing clothes, or are just starting out, you need a business software solution that works for you.
What You Want in Business Management Solutions
The fashion business is unique from other industries in that designers and owners must pay constant attention to styles and changes in public tastes. Selecting a software bundle to handle your needs requires not only research of the program’s capabilities, but its adaptability to the changing environment.
A good business management software package should assist you with:
- Managing the styles, colors, and sizes of specific clothing and shoe patterns, so you know how many items of a certain color are produced and/or sold. You should be able to keep up with the demand by a particular demographic.
- Managing the warehousing of products and keeping track of stock and shortages, so you can plan ahead for sales and distribution.
- Managing distribution to retailers and wholesalers, so you know exactly who buys what. You should also be able to plan for standing orders and special orders.
When you have the proper software in place for your fashion business, your business can run smoothly and give you more time to focus on what people want to wear, rather than minor management details that could delay your apparel and leave them out of style.
Author: Kathryn Lively
Article Source: EzineArticles.com
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Fashion on the Farm – How the Drought Helped to Grow a Business
Sue is the youngest daughter of a once prosperous rural family in country New South Wales, Australia, third generation graziers on a large pastoral property stricken for several years by drought.
Like many people her age, Sue was compelled to consider leaving farm and family for a more certain future in the city.
With most businesses in her town closed or struggling to stay open, the heart was slowly torn from the regional economy and the local community. Banks foreclosed and families left the area. Even the banks themselves closed their local branches. Sue’s two older brothers moved away to find the only work they knew, farm work, on distant properties still managing to survive.
Sue, in any case, had different ambitions. A talented textile design student with a passion for fashion, she had dreams of one day starting her own clothing label.
Between studies and helping her mother around the home, Sue spent as much time as she could on the computer, surfing fashion and design sites, building her knowledge and gathering ideas.
Chance led her to click on an “affiliate” link. She’d noticed similar links on other sites and finally, curiosity took over.
Sue quickly discovered that many fashion houses needed people just like her to become their affiliate marketers, helping promote and sell fashion on the internet. As she realised this could be an ideal way to launch her own fashion career, Sue became more and more excited. She began noticing the wide range of affiliate marketing activities taking place online, and the prospect of conducting her own internet fashion business looked real.
Sue decided to learn as much about affiliate marketing as quickly as she could. She enrolled in a leading online affiliate marketing program which not only taught her what she wanted to know but also provided all of the tools, resources and mentoring needed to launch her successful career in fashion. An online affiliate marketing university which teaches you to earn as you learn. Within a few weeks, Sue discovered that while local shops were closing their doors, an online business is always open to the world.
The money generated by Sue’s niche marketing of women’s fashion and accessories allowed her to bring her own designs to fruition, start her own label and promote it online, too.
By the way, Sue still hasn’t packed her bags!
If you have a passion for working at something you love, you can make it happen, too …
Author: Silvia Sharp
Article Source: EzineArticles.com
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How to Succeed in Business When You Just Can’t Seem to Get a Break
I know all too well the frustration, depression and complete sense of helplessness when it comes to achieving a long-life dream. You give everything you have got, sometimes thousands of hours of devotion to just end up where you started, no where closer to achieving what you hoped your entire life to achieve.
I myself grew up in poverty and always admired the beautiful clothes I would see other little girls wear, you know the ones with pink thrills that go all the way down to the knees, have thrills around the sleeves and bows. My eyes would be so mesmerized whenever I saw such a beautiful dress and I could not stop thinking of how special I would feel if only I could wear a dress like that. I decided right then and there I would one day be a great fashion designer, not only would I then be able to wear beautiful dresses, but I would also have the opportunity to design even prettier ones. I remember I was only 6 years old when I would draw pictures of pretty dresses, imagine myself in them and dance around in my room imagining I was Cinderella and everyone was admiring my beautiful dress.
I would go to college and obtain a degree in business by working five nights a week cleaning office buildings, as I knew to succeed in fashion I needed to learn about the fashion business. After graduating in business, I knew I needed a product, as you need to show what you can offer in the real form. I would work numerous jobs, save the money I made, purchase supplies and make my designs by night. After two whole years of working practically every night I had completed 6 outfits, I am not the best sewer, but the sewing flaws are not noticeable from a distance. I applied to showcase my designs at San Francisco fashion week, I was accepted! The problem was I needed a minimum of 14 outfits. I only completed 6 outfits and not the 14 required to showcase at fashion week. Therefore, my dream of having my fashions displayed on the runway was not going to happen anytime soon. I was low on capital, time and skills.
I then tried everything to get my fashions noticed, I contacted celebrity websites, asking if they would wear one of my designs, created a website, contacted and wrote to well over 100 editors of fashion magazines, including Anna Wintour of Vogue Magazine, you name it I tried it. All this effort with no results, had me feeling no matter what I do, or how hard I try nothing is ever going to work in my favor. I was stuck in a rut; I tried everything and gave it my all, sacrificing everything I had just to end up with not a single break in sight. I asked why is it I can’t get a break even though I try so hard? I realized it was due to three main reasons which limit us in fulfilling our life-long goals, aspirations and dreams.
1. The lack of capital/money it is well known in the fashion industry the cost of launching a fashion collection, on average approximately $750,000;
2. The lack of connections unfortunately I don’t have Donald Trump as a father, the Ivy League education or know the people at the top that can get me in the door;
3. Lastly, I do not have all the skills required, I have skills in business and generating ideas, but have practically no skills in pattern making, and am very limited in my sewing abilities, therefore limiting the designs I can create. I can’t tell you how many times I would unpick and re-stitch over and over again due to the wrong placement or the fabric not sitting right.
It was in my frustration of not having all the resources and abilities to achieve my dream. I realized so many just like me, face this same problem everyday! So I asked myself what can we do about it, how do we achieve when so much is against us?
I started to research all the success stories of people who started with nothing and achieved great success from practically nothing. I found the secret to their success, each and every one of them used the power of connection.
Some examples are:
Steve Jobs and Steve Wozniak of Apple Wozniak was the engineer who built the first apple processor for $500. He later met Jobs who said, he believed he could sell it at a profit. Together they achieved each others dream. Wozniak’s engineering skills combined with Jobs marketing skills.
The Dixie Chicks who played on the street corners of Dallas for small change. Later they would meet Natalie who joined the group. They would pool together $5000 to record their first demo tape. Sony music had seen them play in Austin and signed a long term deal, which resulted in the Dixie Chicks receiving 13 Grammys and selling over 30 million records.
Dolce and Gabbana (D&G)
Met while working at an atelier in Milan, they both shared a great passion for fashion, by combining their skills and talents they created one of the most world recognized labels.
There are countless other examples including: Proactiv, Google, Siegfried & Roy and Microsoft.
Therefore, it is possible to achieve our dreams! It really comes down to our ability to connect with other like-minded individuals who share the same dream, and by bringing together different sets of skills one can achieve their dreams with a greater level of certainty.
May all your dreams come true.
Author: Genyfer Spark
Article Source: EzineArticles.com
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3 Easy Tips to Start a Clothes Business Minus the Myths
One myth is that the fashion business requires you to have a fashion degree to be taken seriously as a fashion designer or clothes business owner, is completely false! Yes, it can be advantageous to have a fashion degree but, it is definitely not absolutely necessary. You can create a very successful business without this and go on to become a fashion designer in your own right because of your creative individuality.
Another myth is that you will need to be able to sew, knit or use any of the tools required to create garments. You may even have been led to believe that you will also need to have completed a basic art and design course as well as have sketches and examples of your artistic talents available and ready at hand for examination. Other myths include, that you need to have a sound knowledge of textiles and their uses, and that a bank or lending institution will not take you seriously, if you do not have a fashion degree.
Putting these myths aside, following are three tips to start you on the road to creating a very successful fashion business and what you will actually need to start.
Clothes Business Tip No.1
You need a vision of what you want to achieve in your business before you can even start to put this dream into action. In most cases, a person who is drawn to the fashion industry is someone who is innately artistic and this talent is normally dormant until the time arrives that it becomes an overriding passion to be expressed.
The first thing to do when the vision of designing garments start appearing in your minds eye, is to start sketching or even doodling these designs. Your design could start with just the mental picture of the back of a garment, seeing a particular pleat in your imagination. This vision will grow into the whole skirt and then the jacket to match. Before long, you be looking at alternative jackets and coats, all in your minds eye!
Clothes Business Tip No.2
Once you have your sketches of the designs you want to create ready, your next step would be to have these translated into garments.
To do this, you have a few alternatives. You can either find someone within your family, or circle of friends, who has the skill to do it for you or, you can ask them to find out if they know someone within their own circle of friends who would be able to create the garments for you. Alternatively, you could advertise in the appropriate magazines to find a suitable person to make up your garments.
Clothes Business Tip No.3
Now armed with your designs, you need to find customers because as soon as you have a database of customers and a working history in the fashion market, then you will be looked upon as a good investment by banks or other financial lending companies.
Just by starting with your very first customer, this can lead to many others, through recommendations. Therefore your task is to ensure that each and every customer is completely happy with the garment they have paid for, so that they in turn will pass your details on to their family and friends.
The above three tips will help you to get started with creating a clothes business and hopefully dispel the myths which may have held you back in the past from entering into the fashion business.
Author: AnneMarie Callan
Article Source: EzineArticles.com
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Internet Marketing and Home Business – The Education of an Old Fashioned Business Consultant
I thought -“Doing business on the internet is simple – right?”
Have a product of your own to sell, or sell someone else’s – build a website, or have someone build it for you – and you too, can become an instant millionaire working from home in your PJ’s. We’ve all heard these stories and, unfortunately for many, right at this minute the world is full of people in meeting rooms, or on the internet, being convinced that this is indeed fact. It’s not! The odds of you becoming wealthy are not too bad if you apply yourself, learn and apply what you learn to your business, but the odds of you becoming wealthy quickly are about the same as winning the lottery! The sad fact is that most people who try to do business on the internet will not be successful, will ultimately give up, and lose – not make – money on their internet home business.
Doing business on the internet is simple? Yes – and No.
The CONCEPT is simple (in fact it’s the same as for an old fashioned retail store, local service or profession). Have a good product – locate customers or clients who need (and/or want) your product – make these customers or clients aware of your product and convince them of the benefits of your product – make them an offer that convinces them to buy your product or service – make the sale and deliver the product with great service -and finally, turn these customers or clients into missionaries who will tell everyone they know about you and your product. In internet marketing terms; have a good product to sell – have a place to sell it (a website or blog) – attract potential customers or clients to your website or blog – capture the address of these prospects for follow-up – convert these prospects into buyers who will provide references – resell your buyers (much easier and cheaper than getting new customers).
Let’s expand that a little bit:
- Have a plan – know what you want to do.
- Do market research to determine what products people want to buy.
- If you don’t have your own product, select products of others to sell.
- Build effective platforms (websites or blogs) to sell products from.
- Drive traffic to your site (there are many ways).
- Capture addresses of visitors to your site for legitimate no spam follow-up.
- Convert prospects to buyers – and repeat buyers.
- Deliver your products or services.
- Collect your money.
Each of these steps has multiple techniques or strategies to get them accomplished, so yes, the concept is simple, but knowing how to implement the strategies and techniques to get it done is something else again.
I urge you to learn the basic strategies and techniques of internet marketing and doing business on the internet before you commit a great deal of time, and money, without knowing what you are doing. The learning curve is steep – and expensive. I thought internet marketing my service and products on the internet would be easy. I was wrong. Oh sure, you can find any number of “Internet Gurus” who will give (or sell) you a “can’t fail” system but you can be pretty sure of two things:
- You will be offered “upgrades” or “supporting programs” which will be costly.
- The “Internet Guru” will have given (or sold) the “can’t fail” system to hundreds, maybe thousands, of other people, many of whom have a lot of experience and knowledge of internet marketing. They will be your competition.
Think about that for a minute. Do you need, or can you afford, upgrades or supporting programs? How can you be sure that your site will be at the top of the rankings, and your conversion rate such that you don’t lose any valuable visitors (prospects) that do find your site? I’d like to see if I can help. I’m going to set up a series of Ezine Articles that will cover the basics, and provide some references to additional resources.
Here is what the series will cover:
- Have a plan – know what you want to do, and plan how to do it.
- How to select products to sell on the internet (if you don’t have your own).
- How to do market research to determine what products people are searching for.
- How to build effective platforms (websites &/or blogs) to sell these products from.
- Where you can get pre-built sites if you can’t – or don’t want to – do it yourself.
- Driving traffic to your site (critical). There are many ways – we’ll cover 8 or 10.
- Building a list, and communicating effectively with autoresponders.
- Converting prospects to buyers – and repeat buyers.
- And finally – My thoughts on MLM (Multi-Level-Marketing).
Stay tuned for the series (Business – Small Business).
Until the next article, Here’s to You, and to your Success!
Author: Dick Bendtzen
Article Source: EzineArticles.com
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Magazines For Entertainment, Fashion, Business, And Sports
Over the years, magazines have become a part of our lives and have been entertaining and spreading information on various topics. Magazines are a woman’s friend and one can often see many young and old women reading various magazines.
Magazines are publications that are released every week or month and are purchased widely. There is a huge market for them and you will find different magazines for various subjects. There are sports, health related, beauty, movie gossip and business magazines. Initially, only women were associated with magazines as they used to access articles on cooking, beauty, gardening and the latest juicy gossip. However, business magazines changed this trend and attracted a number of men.
Reading magazines is a cool leisure activity when sitting alone and can keep you engaged for a long time. They also make good companions when traveling alone and hence we find many stalls at the airport selling magazines. Some people debate and criticize that certain magazines waste productive time and fill your brain with the unethical matter, so its really a matter of opinion and choice to determine what’s best for you.
However, over time magazines have proved that they are not only entertaining but also can provide much-needed information on almost everything. Magazines may be a source of information for some, whereas for others they are just pure entertainment. The truth is that magazines provide you with both — entertainment and information.
There are large numbers of magazines available in the market and you can choose any one that interests you. You will find many women copy and try out recipes which they found printed in magazines. You can receive beauty and fashion tips from the best in the fashion industry through these magazines. Gardeners find tips on how to beautify their gardens and health conscious people get help by reading the diet and exercise tips. Business magazines are a must for the business oriented, as they provide the latest and current information about the business world. You can find the forecast of the market predicted by the experts in the industry. Many take these business magazines as guides.
There are magazines on sports that keep you updated about the sports world and give you every detail about sports personalities. Similarly, there are magazines that publish information about the latest bikes and cars and provide you with all the details of new ones that are being released. Gossip lovers can pick up a magazine which speaks more about the lives of celebrities and rumors that are being passed around.
There are still many people who debate that television can provide the most up-to-date news and information. This may be true, however, magazines also provide you with in depth insights of major events. Reporters work hard to get you every little detail. All in all, magazines can be truly informative and entertaining, so make the best of them that you can!
Author: Victor Epand
Article Source: EzineArticles.com
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How to Promote Your Fashion Business
If you are an upcoming designer who wants to showcase your talents to the world you definitely should and you can. Reaching out to world has become a lot easier than it used to be. Today you can use the internet as your most powerful marketing tool.
Building a website can be the first step towards promoting your fashion business. You may have already thought about this for sure. But when you approached web designers did their charges give you a shock? But don’t fret just yet. A useful and cost effective solution to this problem would be using fashion web templates.
Using a web template may sound boring and as an aspiring artist you have very high standards and hopes for your fashion website. But the truth is web templates are not as bad as you may think they are. In fact the fashion web templates you find today are pretty extraordinary. There are professional web template designers who offer unique fashion templates that you can customize to your needs. In fact you can find a whole variety of fashion website templates that serve different purposes. You could be launching a new brand, or a new store and you could find a template that sets the right tone.
Before you begin your quest to find the right template, it is important for you to know what purpose your website should serve. You will be bombarded with thousands of designs when you start your search so you need to properly plan out what you want your website to do for you. Once you’ve done this you can head out to find a fashion website template that matches your needs.
Some simple things to keep in mind when planning your website include
o Who is the audience for your website?
o How many people do you expect to use the site?
o What capabilities (ordering, database, audio, video, and so on) will you need?
o How often will you have to update the Web site?
o What will it cost to design the website?
o What will it cost to host the site
The best thing about using a website template is that you will save a truck load of money on designing costs, so you can strike that off the list. The pre-designed website templates already incorporate several factors that are associated to the fashion business. Just search through the category specific template designs and you will most certainly find templates that make your website more useful. Also when it comes to hosting costs, several template designers offer you free hosting for a certain period of time. Look out for these kinds of advantages when picking a template.
If you would like to cut costs even further you can always opt for a free fashion web template. There are several good designs out there and giving them a try isn’t going to cost you a thing. You could even use the free fashion template to do a test launch of your line and study customer responses based on which you can fine tune your services.
Once you find the right web template for your fashion website you can use it promote your designs and showcase your latest collection and products. You can use your website to talk about latest fashion trends and discuss the hottest news from the fashion world too.
Author: Rosalie Int
Article Source: EzineArticles.com
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Unique Selling Propositions For Fashion Business
Any business plan has the three magic letters USP (unique selling proposition). Prior to any new design creation or a series for the season it is essential to brainstorm on the look of the launch collection. This is a quite a process wherein team leaders vouch for various themes and the decision maker finalizes on a project. In a creative field, like fashion designing such management principles are hard to applied. But for survival in this-day competition this is essential.
USP can be a colour, a dress apparel, or simply exquisite dupatta or men’s jhuttis. Dramatic projections on the ramp at a fashion shows are not a reality. This is known to all and hence such creations minus the props are regular sales. It is an extensive work by your marketing team to decide on the launch product. Maintaining the brand is essential. In a desire to augment sales the brand positioning should not be compromised.
Once the brand or the fashion designer has won recognition his reputation is unquestioned. Fashion designing is just not about influencing and begetting customers from Page 3. It’s an era of awareness and to far-reach your sales. Niche clientele is a fleeting lot and succumbs to anything anew. Hence the need to re-invent.
Originality sells! Brand sells! And also distinguished complete works. The mannequin outside your store is impressive but the reality should match. Sizes should be well stocked when you are confident about your sales. Promptness and pro-active customer attending is necessary for business.
Working on the entire look is important. Employ an expert stylist with draping experience to help customers choose the best. Investing in a good advertising agency assures the brand and culminates in sales too.
Planning, research and cultivating new styles goes to maintain a USP. If your USP is cotton and linen then try sequin or pearl embellishments this season. Co-ordinate the same with pointy shoes (a comeback trend) with similar patterning and work. Accessorize well and tie up with leading jewelry brands.
Encourage window shopping, videos on ramp walking and catalogues at reception. Choose a prominent space for hoardings depending on the clientele. Don’t load too much information in print or television. Let the creation speak for itself!
Author: Jennie Amit Gandhi
Article Source: EzineArticles.com
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Choosing a Name For Your Fashion Business
There are so many well-known names in the fashion world, that making an impact as a new business can be an uphill struggle. One way of standing out is through your name — make it catchy and original and you will attract the public’s attention.
Sources of ideas
Finding the right name for your business takes time. First you need to make a long list of possible words you can include in your name. Start by thinking of a few words that relate to fashion, such as trend, clothes, style, designer and the word fashion itself and look them up in a thesaurus. Jot down any synonyms or related words that appeal to you (vogue, mode, elegance, taste, elegance, dapper, snazzy etc). A Roget-type thesaurus is best for this task as words are grouped by theme rather than in alphabetical order, which means that there are more cross-references for you to follow up.
Research the names of rival fashion businesses, whether they be online sites or high-street stores — not to copy the names, but to identify any words and phrases that you like, as well as words that appear too often (it will be best to avoid these words in your name, otherwise your business will be seen as unoriginal and lacking in creativity).
Look beyond the fashion world for ideas. You’ll find plenty of suitable words to add to your list from reference books relating to other fields. Try books on these subjects:
Music (pop music if you’re targeting young people, or classical music if you sell classic clothes)
Mythology
Art
Craft
Food
Health and fitness (particularly if you will be specializing in sportswear)
Now look up the words you’ve written down in a dictionary and a book of idioms to find related expressions and phrases. Phrases and idioms relating to ‘dress’, for instance, include dressed to kill, dressed to the nines, dress rehearsal, all dressed up, dress sense, fancy dress, dress circle, dressing room, window dressing and French dressing. Most obvious phrases will already have been taken by another fashion business, but you can play with these phrases, using rhyme, different forms of the verb, changing word order or combining words to find a unique phrase eg Dressed to Thrill, Dress Room, Dressing Vroom, Dressing Window. I am not suggesting that these are good names, but they do show just how much you can do with your list of words.
Points to bear in mind
Now go through the list and eliminate anything unsuitable, remembering what it is you are selling. Having Elegance in your name will not appeal to trendy youngsters, and calling yourself Celtic Myth will appeal to hippies, so is inappropriate if you’re selling business suits. Words evoke different responses in people and conjure up different images. Which words conjure up the image you are aiming at? ‘Hot’ and ‘covetable’ both mean ‘highly desirable’ but people will respond to each word very differently, depending on their age, sex and interests.
Upmarket fashion houses are very particular about who they will allow to stock their ranges. They do not want their brands to be associated with a store with the wrong image. Names based on slang, abbreviations or numbers, such as Roxy’s Rags or Fashion-4-U, sound downmarket and more suited to a market stall, and are unlikely to impress the likes of Hackett or Brooks Brothers.
When you’ve got a shortlist of possibilities ask as many people as possible for feedback. Changing a name if you decide later you don’t like it is a time-consuming and expensive business; it makes sense to spend plenty of time thinking up a good one to start with.
Author: Susan Purcell
Article Source: EzineArticles.com
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