Currently viewing the category: "Fashion Retailer"

“The Rachel Zoe Project” Returns To Bravo In August

By On September 6, 2010 · Leave a Comment

Anthony Jones – AHN Entertainment ReporterLos Angeles, CA, USA (AP) – Rachel Zoe fans, get ready to die. Well, not literally. “The Rachel Zoe Project” is to return to Bravo in August this year. The celebrity stylist, fashionista and all-round modern lexicon employee who regularly finish is back with the third season of its hit [...]

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Study: Ovulating Women Buy Sexier Clothing

By On September 6, 2010 · Leave a Comment

Ayinde O. Chase – AHN News Editor Chicago, IL, USA (Reuters) – A recent study indicates ovulation unconscious women buy sexy clothes. The study findings provide a wealth of information for marketers. “Not unlike the chimpanzees appear on the Discovery Channel, women become more competitive with other women during the few days each month when [...]

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Forever 21 Maternity Line Under Scrutiny

By On September 6, 2010 · Leave a Comment

Kris Alingod – AHN News Contributor Washington, DC, USA (Reuters) – Clothing retailer Forever 21 when facing a new controversy over maternity line that critics say targets pregnant teens. The fashion chain is offering trendy clothing for pregnant women, 21 called Love motherhood, in Arizona, Alaska, California?, Utah and Texas. Experts have expressed concerns about [...]

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Fashion Marketing 101

By On October 21, 2009 · Leave a Comment

In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is [...]

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European Fashion Retailers Adapt Strategic Moves To Evolve

By On December 3, 2008 · Leave a Comment

H&M: Strategize to add 100 Stores per year

Hennes & Mauritz (well known as H&M) has always worked hard to provide invincible value to the customers via adjoining quality, fashion with competitive price. Today, it exists in 14 countries through 730 stores. The company is planning to expand further, with an [...]

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How to Succeed As an Independent Fashion Retailer

By On November 21, 2008 · Leave a Comment

A key to success as an independent (Indies) fashion retailer is interdependency. Equally important, maintaining a strategic focuses and develops a set of business principles that are foundational. This will help you, particularly during economic downturn, which always seems to hit the fashion industry first and foremost. “The little luxuries in [...]

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