Fashion Marketing 101

October 21, 2009 · Posted in Advice, Business Operations, Fashion Retailer, Marketing, Strategy · Comments Off 

Oscar de la Renta Pictures, Images and PhotosIn a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion. Marketing clothing includes elements such as determining which stores the apparel should be sold in, what price the clothing should be sold for—all the way to how the in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture.

Fashion marketers are creative. Read more

European Fashion Retailers Adapt Strategic Moves To Evolve

December 3, 2008 · Posted in Brand Promotion, Concept Of culture, Fashion Retailer · Comments Off 

Italian fashion.. (sigh) Sandro Ferrara Pictures, Images and PhotosH&M: Strategize to add 100 Stores per year

Hennes & Mauritz (well known as H&M) has always worked hard to provide invincible value to the customers via adjoining quality, fashion with competitive price. Today, it exists in 14 countries through 730 stores. The company is planning to expand further, with an average of 100 stores a year.

The expansion will be executed in untouched countries also. The major reasons behind the success can be assigned to the capability of internal designers, examples of piggy-backer style, and ability to quickly identify trends and introducing elegant and exclusive designs at lower price bands. Read more

How to Succeed As an Independent Fashion Retailer

November 21, 2008 · Posted in Advice, Angel Investment, Colorful and Style, Design, Fashion Retailer, Marketing · Comments Off 

gucci ad Pictures, Images and PhotosA key to success as an independent (Indies) fashion retailer is interdependency. Equally important, maintaining a strategic focuses and develops a set of business principles that are foundational. This will help you, particularly during economic downturn, which always seems to hit the fashion industry first and foremost. “The little luxuries in life” go.

To briefly illustrate; it takes great effort to propel a fly wheel to the point of perpetual motion and, if geared correctly, requires less to keep it turning, but concurrent with lack of applied attention the wheel will soon lay dormant. The gearing, mechanical engineering, oiling and proper maintenance rely on synchronicity. Read more