We’ve all done it: typed our “niche” into Google and prayed that our website would magically appear. This is usually the moment that we are swiftly knocked from our totem pole and realize that we are just one little ant in one gigantor anthill of fashion websites. Wouldn’t it be nice [...]
aA Brilliant Marketing Idea… sounds great but what is it? Is it the idea that results in the mailman ringing your doorbell, signaling in a caravan of postal workers with mounds of letters (all in response to your latest advertisement)? Is it the idea that brings a 20% response rate on [...]
photo credit: Tammy Manet
As part of my consulting practice, I read and review business plans written both for venture capitalists and for grant applications. The weakest part of every [...]
photo credit: Tammy Manet
Often entrepreneurs will be in the process of building their businesses and suddenly be struck by a need for cash. The business wins a big [...]
photo credit: Alaskan Dude
These days, outfitting your staff with appropriate corporate apparel or promotional clothing has become a necessity. Sending out your sales people wearing custom logoed shirts not only makes them look professional but [...]
photo credit: Tammy Manet
Often when a entrepreneur starts a business, he or she creates an income statement for the plan that is often built on unrealistic expectations and/or missing [...]
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Fashion Trends- Sarah Burton wins Designer of the Year at 2011 British Fashion Awards
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