Building A Great Clothing Web Site – Things to Consider

October 15, 2009 · Posted in Business Planning, Fashion Business Start · Comments Off 

Karen Elson Vogue layout
Creative Commons License photo credit: Tammy Manet

Building an online apparel business is not as easy as you think. I know this because I started my online apparel wholesale business in 2002, after my “off-line” apparel business failed. I built my 1st web site with Microsoft FrontPage. There were 300 products on my web site. I did my own graphics, my own design, and my own marketing. I worked 24 x 7 for over 6 months straight. 5 years later, my web sites (I have 4 store fronts) bring in a steady stream of business. I no longer need to cold call to find customers, and frankly I don’t work that hard anymore to make a pretty good living.

The following elements on an apparel web site will make or break your business.

#1: The overall look and feel of the store front You can always tell between a professionally designed and executed web site from one that is done by amateurs. If you are selling originally designed clothing that is not branded, the look and feel is a very important factor. Does it look different from everyone else? Does it look creative? Does it look like quality? Check out your major competition’s web sites. Keep in mind people can not touch the fabric of your clothing. They need to feel comfortable enough to give your products a try. Read more

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