Fashion Brands: Branding Style from Armani to Zara
July 28, 2010 · Posted in Chic and Fashionable · Comments Off
- ISBN13: 9780749453053
- Condition: New
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Description Product Once a luxury only the elite could afford, fashion is now widely accessible. While brands like Zara and H & M have made fashion an affordable choice for the mass market, sportswear brands like Nike and Adidas have transformed the image of their products purely practical to fashionable. How has this change occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and acc. . . More>>
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