In the 1960’s, young people were mainly focused on being smart, tough and good-looking. Ben Sherman shirts fit the bill perfectly and were adopted by the group almost immediately. It did not take long for other subcultures to view the clothing as iconic, and was soon associated with Mod, Skinhead, and music cultures. Wearing a Ben Sherman shirt under a suit became the staple for the Mod group, and the heavy boots, jeans and a Ben Sherman shirt became the same for the skinheads. Of course, the Beatles, the Who and the Rolling Stones wore the shirt and thus began its history of being part of the rebellion of youth.

The 1970’s proved to be another time of expansion for Sherman’s company. The line was not just shirts, but included all parts of causal menswear and was known as one of the largest casual menswear manufacturers of the day. The Ben Sherman clothing and its association with rebellion was not lost in this decade as the British Punk scene grabbed at the clothing, instilling the iconic look in music for good. With the expansion to boy’s and men’s casual wear, the journey was far from over for the Ben Sherman line.

Then comes the 1980’s and the differences in music still exist as does Ben Sherman on the side of the rebels. The Ska music genre picked up where the punk scene left off and finished the branding of Ben Sherman clothes with the working man. The clothing kept its roots in the Mod fashion but took it a step further to incorporate it into the style of the 80’s rebellious generation.

In washes the 1990’s and indie bands are flooding the market, some even making it to the big time, but all sporting the classic Ben Sherman shirt and clothing. The one thing that all of the rock music generation agrees on is that Ben Sherman is perfect for their look.

Even today, Ben Sherman is evolving, and now includes women’s clothing as well as fragrances, underwear, sun glasses, and other such items. But, it has never lost its roots and its association with music. The rebel image lives on and will grow as Ben Sherman expands into more lines and more clothing. The one thing that will never change, however, is the Ben Sherman Shirt that started it all.

Ben Sherman began with a designer named Alfred Benjamin Sugarman. Ben Sherman Shirts have evolved from the traditional button down oxford into a piece of British Mod culture.

Costume design in fashion is one of the most important categories nowadays for different awards like the Academy Awards; it takes creativity and patience to work with a whole wardrobe and fashion sense for a film. It established an identification point between the actors and the public.

Casablanca is a classic film where we are still often transported to by fashion. For men it wasn’t an ordinary suit but one made by Burberry which popularized the brand even more. Classic and conservative spy-like fashion will always embrace the feeling of the fashion style in this movie.

Marlon Brando also popularized the leather jacket, jeans and white t-shirt look in The Wild One, just like James Dean also did around that time. It was the representation of rebellious guys in the 50’s which is still used today by millions. This outfit is still a fashion hit and has been adapted to our actual time.

The little black dress is still the favorite among fashionista film buffs today. Breakfast at Tiffany’s was the whole representation of this look by Audrey Hepburn with her elegance and femininity, obviously achieved by Givenchy. Her oversized sunglasses, oversize hats, classy trench-coat, pearls and ballerina flats are still favorites in fashion worldwide.

Men’s fashion in women is not an original style of the 90’s; it was reborn from Wody Allen’s Annie Hall in the 70’s. Her look was a New York icon, as feminine as it was masculine, vests, men’s pants, jackets, ties, suspenders and hats were the bestsellers in women’s fashion in the late 70’s.

Recently The Devil wears Prada showed us the power of the fashion industry in a place like New York City. This film inspired everyone to have their very own Cinderella makeover.

Obviously Sex and the City has been a Pop Culture fashion icon, starting out as a TV Series and now a Box Office Hit movie. These characters popularized Diane Von Furstenberg’s wrap dress, Marc Jacobs’ suits and Manolo Blahnik stilettos. Another type of movie that goes along this category of Pop Culture is Clueless with L.A Fashion at its best in the early 90’s.

As of popular actors who are considered trendsetters, we can find Sarah Jessica Parker, as well as Jennifer Lopez whose glamour and elegance in the red carpet makes anyone want to run and buy a Valentino or a Balenciaga formal dress. These two have even gone further and understood that their styles should be available for anyone and they have their own fashion line at retail stores.

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