The Top Five Reasons Sports Apparel Is Growing

December 13, 2008 · Posted in Industry, Starting a Clothing Line · Comments Off 


Fashion parade
Creative Commons License photo credit: Tanya Dropbear

The sports apparel business has become one of the more competitive retail industries over the past 20 years. This can be attributed to many factors. Some say it is the growing interest in the games by the younger generation. Other are convinced that it is the “Cool Factor” to be associated with a particular team. Here is my take on the top five reasons.

Reason one…ESPN has given us complete and total access to each and every sport. Professional and collegiate alike, ESPN is wall to wall sports and has been for the past couple decades. Personalities such as Chris Berman and Dan Patrick have made it fun to simply watch highlights, Sportscenter. Who would have ever thought 30 years ago that what was once a 3-4 minute segment of the news, now would have a channel devoted to sports and that channel would run thirty, sixty, and one hundred twenty minute sports highlight shows,

Reason two…The National Football League (NFL) has grown to iconic levels in this country. The Super Bowl is the single most viewed annual event on American television. Supporting your favorite teams and showing your colors is far more popular than ever. Read more

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