Marketing Your Small Business – The Top 10 Brilliant Ideas
aA Brilliant Marketing Idea… sounds great but what is it? Is it the idea that results in the mailman ringing your doorbell, signaling in a caravan of postal workers with mounds of letters (all in response to your latest advertisement)? Is it the idea that brings a 20% response rate on your direct mail campaign?
Surely these ideas would be considered brilliant marketing ideas…right? Well, maybe. It depends on the costs incurred generating the response. If the cost of the marketing was greater than the income it generated, it doesn’t matter how great the response, it’s not very brilliant. Read more
How to Start A Boutique – Running A Boutique Advice
photo credit: Art Comments
Running a boutique successfully is all about getting customers and keeping them loyal to your boutique. The following tips will help you do just that.
• Sell quality products: The products you sell should be cost effective. People should feel that the clothes you sell are worth their money.
• Sell at fair price: The price of your products should have an edge over your competitors.
• Offer Excellent Customer Service: This is very important than it appears. Customers prefer friendly shops. Select and train your staff in their business so that they increase customer satisfaction.
An effective marketing campaign is absolutely essential for successful running of a boutique. Plan your advertising to suit the requirements of the target market that your boutique caters to. Marketing means incurred expenses. Make sure they are cost effective.
Professional account maintenance would help you see the financial aspects concerning boutique running more clearly. You can know the ways money go. Read more
The Art of Email Marketing
aliI love J. Crew but that company used to blow my email up. It seemed as if every day they felt like they had some new product or campaign or sale they wanted to email me about. I did myself a favor and unsubscribed.
That brings me to my topic of email strategy. We talked about the importance of website analytics and understanding your conversion rate in the previous post. Now I want to discuss how to boost your conversion of viewers to buyers by the highest Return On Investment marketing tool available…yes folks you got it…”The Email!” Read more
Connecting with your Customers–The Art of Emotional Branding
Ok marketing the iPhone is not the exact same as marketing fashion. But I admit but do have to take a second to tip my hat to the amazing marketing job those folks have done over there at Apple. Our industry, for the most part isn’t about week long lines and switching networks or the general fiasco that preceded the iPhone launch. However one thing that fashion can take from this nifty little gadget and the Apple company in general is the lengths people will go to once they are inspired.
I thought about it a while ago when I was working with one client on how they could gain more business from their existing retailers. I sat there dreaming up incentives, planning a media calendar, magazines they could advertise in, even an itemized budget… Read more
How to Open a Boutique – Tips On Owning A Boutique That Turns A Profit
photo credit: Art Comments
Owning a boutique is one thing and making it turn a profit is altogether a different arena of business – The financial part!
In simpler terms more sales would generate more profit. How to generate that much desired more sales? Here are the tips that would help you get more sales and thereby more profit.
• Customer Service: Customers are kings and there is no question about it. Treat every customer as if he/she is the most special customer of you. He/she would definitely purchase something from your shop. When owning a boutique you should recruit staffs that are warm and friendly to the customers. While hiring people take it to account their past records. After hiring it is even better if you could train your staff according to the unique requirements of your boutique business. Your staffs should have knowledge about what they to. They should be able to help the customers on size selection, color, design, style, cut etc. Your employees are the face of your business. Give importance to that it deserves. If your customer service were good more people would visit your boutique again and again meaning more sales and more profit. Read more
Hot Tips For Apparel Marketing – Making the Appointment That Sells
photo credit: Peter Duhon
So you are ready to start marketing a fashion line but you just don’t know where to start? While getting a business off the ground can seem like a daunting task, it only takes some practice and research. Apparel marketing shouldn’t be a stressful process, but it’s definitely a systematic process that requires a bit of legwork. Here are a few hot tips for everything from preparing for appointments with store buyers all the way to what it takes to make the sale.
1. Know your Target Audience
I cannot stress this point enough. Think about what you are marketing — really think. If you’ve been hard at work designing a colorful, retro stiletto, ask yourself, “Who is more likely to buy this product — a modern woman in her 30s, a stylish teen or a working mother”? While we are all tempted to say, “Everyone will want my product,” avoid the urge to do so. While it may be true and you may have created the best thing since outlet stores — try to put yourself in the shoes of the buyer, literally. A funky stiletto might not be the best choice for a busy toddler-toting mom but it might be just the thing for young twenty-somethings who thrive on fashion. The more specific you can be about your buying demographic the better. Be prepared for other related questions so you can answer at the drop of a hat. Write all of your answers down for easy reference. Read more
The Psychographics of a Fashion Marketing Campaign
We talked last issue about the “oh my god” effect that happens between like-minded people upon recognition of each other, and as promised in a previous article, I’ll elaborate.
Profile of Shattered Girlz
I met the designer of a fantastic t-shirt brand the other day that operates under the label “Shattered Girlz.” She has a gripping personal story that instantly inspires one to root for her success. She suffered betrayal from men into whom she poured her heart and soul, and who in one case left her for another woman while she was caring for her terminally ill parents. Read more
Small Business Loans- Secured Business Loan – Providing A Conducive Atmosphere For Business Growth
- Business Loans – A Source of Finance for your Business
- Business Loans: Translating Potential for Financial Success and Independence.
- Business Loans: If You Know How To Make Good Use Of Money And Expertise
- Secured Business Loans – Equipping Your Business Blueprint With Concrete Groundwork
- The common reasons for business failure
- Successfully Closing the Strategy Gap
- A Lesson in Leverage
- Startup Company – What Are Accredited Investors and Why Should I Only Raise Money From Them?
- Choosing the Right Business Model for Your Startup
- Private Business Loans
- Private Loans for Every Situation
- Private Lenders – How to Use List Brokers to Find Money For Real Estate Deals
- Real Estate Investors – “7 Step Formula” to Secure Private Money
- Why Apply For a Private Loan?
- The Benefits of Federal Loans Vs the Benefits of Private Loans
- How to Apply For Private Student Loans
- Private Loans – The Alternative Education Loan For Students in Need of Additional Financial Aid
- Small Business Credit Cards – Let’s Analyze Them
- Economy Recovering – Bank Loans Still Scarce
- How to Get $5000 Personal Loans From a Private Individual Lender
