Outfitting Your Business – Do’s and Don’ts

December 14, 2008 · Posted in Brand Promotion, Business Planning, Online Marketing · Comments Off 

Playa del Carmen fashion show
Creative Commons License photo credit: Alaskan Dude

These days, outfitting your staff with appropriate corporate apparel or promotional clothing has become a necessity. Sending out your sales people wearing custom logoed shirts not only makes them look professional but also greatly increases the credibility of your company. The right corporate apparel makes a small company look bigger, and a big company look stronger. Having been in the corporate apparel business for almost 10 years, I have sold shirts, jackets and other items to companies of just about any size! I will offer some pointers below to save you both money and time.

#1: Choosing the right shirt for the right occasion

Choosing the right shirt is the most important step in your decision making process. Ask yourself the following questions:

- How are my competitions outfitting their people? Are they wearing tee shirts, button-down shirts, polo shirts, vests, and sweatshirts? What should I do so my people will look better and smarter than their people?

- What is the climate like? Will my people be comfortable in the particular garment in consideration?

- Will my logo decorate well on the garment in question? You want your logo to look its best. You want it looking great after repeat washing, and whatever else the person wearing it will do to it!

Getting the right type of shirts will save you money in the long run. If a company logo shirt is mandatory for your staff, meaning they have to wear it everyday, you want to get a relatively good quality shirt so it will hold up for a while. Read more

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