The Changing Face of Indian Fashion Industry
Introduction
India is a country with diversified customs and cultures. People following various traditions live here, their way of dressing also differ from each other. The traces of Indians being fashionable can be found out from the ancient remains of Harappa and Mohenjodaro civilizations. After the independence, globalization is being witnessed in the Indian fashion industry, due to which changes have occurred in the style of Indian dressing.
Styles of wearing saris and salwar-kameez have changed. The look is more cosmopolitan than region-specific. Different styles of blouses like katori style, halter-neck, back button blouses, high neck blouses, puffed sleeve blouses, etc. have become the hot favorite among women. The average lengths of the blouses have decreased. Saris are draped mostly in traditional back pallo style or gujarati style. Indian fashion scene is greatly influenced by its films. For example Mumtaz style sari draping inspired by yester-year heroine Mumtaz. Here sari is tightly draped around the body.
As far as salwar-kameez is concerned numerous styles and patterns can be given to this garment. For instance the kameez can be long, short, A-line, skin tight, etc. Such variations can be done to salwar as well as dupattas. Modern version of kameez is known as kurti, it could be coupled with jeans, pants or churidar. It has taken the form of Indo-western outfit. People in western countries too have started wearing kurtis.
Emergence of mall culture
Mall culture is slowly and steadily growing in India. Many brands and private labels are launched in the Indian market. The first such retail outlet was Shopper’s Stop which launched India’s first multi-brand store in the year 1993. The specialty of such malls is that they offer a wide range of varied branded stuff, all under single roof. Some of the famous malls of India are Pantaloons, Westside, Lifestyle, Globus, etc. These retail outlets have also launched clothing line under private labels, manufactured and sold by them. For example- Pantaloons has many private labels under its brand like All, Fashion station and Mela. Some of the major private labels even operate as exclusive stores. The buyer gets an international shopping experience in such retail outlets. There are no nagging sales persons pressurizing the customers to buy.
Family stores are becoming hot favorite shopping hub for the middle-class and upper middle class shoppers. These stores sell garments of nearly all age groups and sexes. Apparels of various brands can be found in family stores. They are being considered as one-stop shopping destination. Roopam, Big Bazaar, Fashion station, V-mart, Maxx, etc are examples of some family stores.
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Fashion Brand Graphics
Product DescriptionThe seventy designer labels in this book were selected from the most respected brands for women, men, unisex, and children, some of the most common marketing tools such as logos, shop exterior and interior designs, catalogs, shopping cards and shopping bags, along with seasonal promotional tools. Japanese girls love to keep and shopping bags and promotional tools for their favorite fashion brands use and it is a must for a fashio. . . More>>
FYI Guides: Fashion New York City 2001
Product Description Seen in a fashion magazine, but do not know where to get? Having trouble finding the perfect outfit for a black belt under $ 300? Die for your favorite designer, but do not want to leave the neighborhood? Look no further. The complete source for fashion shopping in New York City is back. Or your wardrobe is a high-fashion or trendy independent, this directory will help you through the maze of the most fantastic shopping in the world. . . . More>>
FYI Guides: Fashion New York City 2001
A Closer Look at Juicy Couture
photo credit: Tammy Manet
When fashion conscious avid shoppers Pam and Gela wanted to offer the world what they loved to wear, the result was a style line called Juicy Couture. Both girls were right when they acted on their fashion suspicion: that other women would love to wear what they liked.
Their aim was to come up with a product line that offered comfort and style, and never compromised either. As trend-setter since its inception, it has even offered jeans and shirts as fashionable clothes for pregnant women.
As time went on, and with business doing well, the focus of Juicy Couture narrowed down on women’s clothing. Later on, the focus went to offering women a line of sports clothing that still blended comport and posh. Read more
Your Fashionable Online Shopping Experience
When it comes to fashion, getting the season’s latest items is a must. While celebrities and rich people can easily gain access to the exclusive shops that distribute such items, we are usually left with whatever the high-end shoppers have left for us to prey on. Ordinary people who are BIG in fashion are left to bear with the long line at stores where the newest season collections are retailed. Thankfully, online shopping has found a way to bring us closer to our passion. No more long lines and no more hassles for item reservations. The advent of online shopping has made it possible for ordinary people to go hand in hand with high-end buyers in getting the latest of what’s new in fashion.
In the past, it is very difficult to gain access or even take a peek at what’s new in the coming season’s collections. Everything is kept confidential since the competition between fashion houses is getting toe to toe. However, with the continuous publicities at which these fashion houses are featured, fashionists from around the globe can now conveniently predict the trend and the style that will be featured. Aside from selling clothes, fashion websites or online shopping stores that cater to those who are passionate about clothes and fashion also share news and scoops about what’s new and what’s happening in the fashion world. This also enables the site draw more attention and more reader hits, which can later on be translated into sales.
Just like selling other items, the online stores that feature clothes or sells fashionable items are also benefited by the advantages that online shopping systems have introduced. Aside from eliminating the hassles of rushing from store to store just to browse for in-season’s items, this method of buying is flexible to time. This way, even the busiest person can still update their wardrobe anytime they want. They can purchase the pieces that are featured for corporate as well as casual attires at the comfort of their office or home and at their most convenient time.
What makes online shopping appealing to clothes buying is its being organised. Every shopping store features a catalogue that lists everything that the website sells. From shirts to blouses and casual clothes to business suits, the catalogue organises the list of items depending on the clothes type. Aside from that, all items are also categorised at a certain price range. This makes it easier for a shopper to locate suits and items that cost within his budget. For a person who wants to be done with shopping fast, the use of online catalogues offers ease and convenience in the task of choosing and matching your new wardrobe.
Shopping for clothes, accessories and other items online is all about convenience and economy.
First, it eliminates the need to drive from store to store just to browse for items and make a purchase.
Second, it eliminates the need to wait in the line of payment counters.
Third, online shopping can be done 24 hours a day, seven days a week.
Last, online shopping does not require you to carry cash. At a click of a mouse, this method of buying allows you to make a purchase, fast and absolutely hassle-free. What’s more exciting is that online shopping stores retail clothes and fashion items at reduced boutique prices.
So go on, keep your wardrobe fashionable as ever. Stay in fashion, online shopping is the new trend in shopping experiences.
Vincent Norman is a freelance writer living in the UK. He regularly contributes fashion articles for The Online Shopping Centre, who offer the best range of online clothes shops.
The G Unit Clothing Line, Look As You Should
photo credit: bradley_newman
The G Unit Clothing line is by far one of the best selling clothing lines in hip hop genre. People who love the music of 50 Cent can own clothing that he helped to design. Within this line of clothing is a number of hot sellers and many of the coolest, phattest pieces out there. You know 50 Cent and you love him. So, it is reasonable then that you will love the clothes in this awesome line just as much. The G Unit Clothing line, if you can find it, is full of the hottest trends in hip hop clothing.
From denim to shoes, G Unit clothing is one of the fastest growing and in demand clothing lines out there. As fast as it is put up, it is sold. Perhaps it is the name behind them or it is the sheer great looks that are offered in this line that make them so well sought after. Read more
Learn How to Own a Boutique
photo credit: chelseagirl
Once you decide to own a boutique there are three options before you. You can buy an already existing boutique. In this kind of outright purchase you can have an already existing customer base. The second option is opening a franchise of a reputed boutique chain. This way you will have advantage of an already known brand name and good will. The third alternative is to open a brand new boutique of your own.
If you want to own a boutique you should learn to make decisions. From what products to sell to at what price, owning a boutique is all about making the right decisions at the right time. So to be a boutique owner you should not shy away from decision-making. Read more
The Easiest Way to Start a Fashion Business
photo credit: Tammy Manet
Did you know the fashion industry is a $20 billion a year business? And the home based business industry receives revenues of over $420 billion a year? That’s more than the pharmaceutical industry, food industry, and consumer goods combined!
The following 3 steps are the same used by many of today’s top fashion moguls. If put to use, they will work for you.
1. The first step is to start a social networking page on Myspace, or Facebook. Be sure to let it be known on your page that you are in the fashion business. Ask people to submit their ideas to you for garments to introduce into your clothing line. Add as many people as you can to get the word out!
2. The second step is to start a t-shirt company. This is what propelled many others like Baby Phat, Phat Pharm, and fubu into super success. Be sure to list your t-shirts for sale on your networking page. You may want to start a webpage to link to your social networking page. This can be done by starting a free web blog. Search the internet. There are plenty of sites that will provide one for free. If you prefer a paid site I recommend tiptopwebsites. Read more
Find Fashion Bargains Online
If you need to do some fashion shopping for your or your children and dread the thought of having to load the kids in the car and head out in the traffic to visit your local shopping center, consider looking for those items on the internet. Shopping at home online offers some great benefits. First, you are saving gas and your valuable time. You can sit comfortably at home in front of the computer and take your time browsing for what you are looking for. Secondly and most importantly perhaps, is the amount of money you will save. Along with the incredible expansion of the world wide web comes some amazing choices for the shopper.
You can pick up great deals online no matter what you are looking for. For example, if your kids need new shoes, take a look at some of the online retailer who specialize in footwear for the family. You can pick up a great looking pair of Uggs for kids at greatly lower prices than what you would pay if you were to shop at your local mall. Ugg boots have been around since the early 2000s and they are incredibly warm very stylish and are now available in a wide assortment of styles and colors. Uggs are generally quite expensive in boutiques, but you can pick them up online for prices that are very affordable, to say the least. Uggs are designed rugged, are very comfortable and there is little doubt that your children will love them.
If you happen to have a baby at home, you can find great prices and a wide selection of baby products such as little giraffe blankets and hooded towels on the internet at incredible savings. Little giraffe products are made of the softest materials and many of the blankets are trimmed with a lush satin border that babies find irresistible.
You can also find items for yourself as well when shopping on the web. If handbags are your thing, you can find great deals on designer purses such as longchamp handbags that are not only in style, but are sure to turn a few heads when you carry them.
The next time you are considering driving to your local mall to do some shopping, reconsider and take a look around on the internet. Not only will you find exactly what you are looking for, you will undoubtedly save yourself a bundle of money.
Caitlina Fuller is a freelance writer. Little giraffe products are made of the softest materials and many of the blankets are trimmed with a lush satin border. If handbags are your thing, you can find great deals on designer purses such as longchamp handbags that are not only in style, but are sure to turn a few heads when you carry them.
Article Source:http://www.articlesbase.com/fashion-articles/find-fashion-bargains-online-1426874.html
The Clothing Line of Mudd
photo credit: Steven Fernandez
In providing the best collection of clothes with a pocket friendly price, the mudd clothing collections are the only clothing line that can provide it. It is common sense that when a clothing line is considered as branded or signature, it’s expensive. These prices are “exceptional”, and those only with enough cash lying around can afford it. But when it comes to mudd, prices are not an issue.
The mudd jeans are popular fashion among teens, and adults. These are mainly because the mudd jeans, apart from offering fresh and hip styles, can offer the lowest price of only $40 other than any kind of clothing lines out there.
The main target of the mudd jeans are girls ages 15-24 that wanted to feel more womanly and feminine with what they wear. The mudd jeans are made from materials that are well-made and holds up through multiple washes and regular wear and tear. Everything bearing the MUDD logo is designed to be trend-setting, modern and edgy. Read more
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