The Changing Face of Indian Fashion Industry

Introduction

India is a country with diversified customs and cultures. People following various traditions live here, their way of dressing also differ from each other. The traces of Indians being fashionable can be found out from the ancient remains of Harappa and Mohenjodaro civilizations. After the independence, globalization is being witnessed in the Indian fashion industry, due to which changes have occurred in the style of Indian dressing.

Styles of wearing saris and salwar-kameez have changed. The look is more cosmopolitan than region-specific. Different styles of blouses like katori style, halter-neck, back button blouses, high neck blouses, puffed sleeve blouses, etc. have become the hot favorite among women. The average lengths of the blouses have decreased. Saris are draped mostly in traditional back pallo style or gujarati style. Indian fashion scene is greatly influenced by its films. For example Mumtaz style sari draping inspired by yester-year heroine Mumtaz. Here sari is tightly draped around the body.

As far as salwar-kameez is concerned numerous styles and patterns can be given to this garment. For instance the kameez can be long, short, A-line, skin tight, etc. Such variations can be done to salwar as well as dupattas. Modern version of kameez is known as kurti, it could be coupled with jeans, pants or churidar. It has taken the form of Indo-western outfit. People in western countries too have started wearing kurtis.

Emergence of mall culture

Mall culture is slowly and steadily growing in India. Many brands and private labels are launched in the Indian market. The first such retail outlet was Shopper’s Stop which launched India’s first multi-brand store in the year 1993. The specialty of such malls is that they offer a wide range of varied branded stuff, all under single roof. Some of the famous malls of India are Pantaloons, Westside, Lifestyle, Globus, etc. These retail outlets have also launched clothing line under private labels, manufactured and sold by them. For example- Pantaloons has many private labels under its brand like All, Fashion station and Mela. Some of the major private labels even operate as exclusive stores. The buyer gets an international shopping experience in such retail outlets. There are no nagging sales persons pressurizing the customers to buy.

Family stores are becoming hot favorite shopping hub for the middle-class and upper middle class shoppers. These stores sell garments of nearly all age groups and sexes. Apparels of various brands can be found in family stores. They are being considered as one-stop shopping destination. Roopam, Big Bazaar, Fashion station, V-mart, Maxx, etc are examples of some family stores.

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Preferred Top Fashion Brands

One of the most preferred and top fashion brands in the country, Kazo has forayed into men’s fashion with the introduction of their new line ‘Kazo Man’ over the fashion show in the capital recently. “There was constant demand from our customers regarding menswear. A lot of research and survey was required to understand the market and then we came up with this line. The idea behind this collection is to make men look younger and trendier and is for someone who wants to make his own style statement” shared Mr. Deepak Aggarwal, Kazo’s Creative director.  

The collection was a mix of everything from shirts, t-shirts, denims, pants, shorts to accessories like caps, scarves, etc; giving the effect of both muted elegance and extravagant grandeur. The re-assuring multi colour range which revolves around super dark tones like navy blue, asphalts, charcoal, grey, enforces a feeling of stability, quality and durability to the collection. Not only this, rust, mauve, yellow and green work alongside while black fulfills the role of adding graphic effect.

Jerseys like pique; viscose and slubs are refined by prints, studs and are fused with rough shapes and washes in order to retain key characteristics of the collection. Various techniques of mixing yarn dyed fabrics with prints and embroidery in an obsolete way leaves room for both grunge and modern fashion.

Present on the launch to unveil this trendy and fashionable line were the winners of MTV’s reality show ‘Roadies’ and ‘Splitsvilla’- Nauman Sait, Siddharth and Sakshi who were giving their best poses in Kazo’s latest collection. “The main asset of this brand is that it is highly affordable, giving everyone a chance to feel great in their body and skin.

I am following this brand from very long and really like their trendy style of designing” said Sakshi. Nauman was quick to add “The garments designed for men are really fabulous with high wearability and practicality quotient.

Fashion Designer – Ritu Kumar

Ritu Kumar is one of India’s foremost designers, who have developed a unique style of their own, reflecting the ancient traditions of Indian craftsmanship in a contemporary fashion. With a background of art history and musicology, which has enriched her horizons, Ritu Kumar’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. Ritu holds the status of a revivalist in the Indian fashion industry, which has successfully bridged the gap between traditionalism and modernity.

Ritu, who began her work with four hand-block printers and two tables, in a small village near Calcutta thirty years ago, was the first woman to introduce the ’boutique’ culture in India under the brand name ‘Ritu’. Today she has twelve outlets in all major cities in India. Ritu Kumar’s boutiques feature a multifaceted showcase encompassing the very best of Indian design, with specially produced range of high fashion garments and accessories using silk, leather and cotton.

Ritu Kumar’s range of western and Indian apparel is all about traditions and individual talent, and women across the continents can easily identify with her vision of design.

Ritu has gone a long way to redefining the term ‘fashion’ in the Indian context. Most importantly, she has demonstrated that handmade products can be as profitable as and even more glamorous than that of machine, and that Indian fashion is more than capable of holding on it’s own in the international arena of haute couture. Her couture is readily recognizable by its classicism, beauty and finesse. Her design philosophy is based on the premise that everything founded on good aesthetic, cuts across all borders-be they geographical, cultural or otherwise. This very aesthetic is the factor central to the Indian handwriting which underlies her creations. As the world truly becomes a global village, more and more of the elements that make up modern culture are taking on rich hues and ethnic tones. Pluralism is the mantra, while tastes are fast becoming eclectic, be it in music, arts, food or fashion. Within fashion, Indian techniques have increasingly commanded a premium for their creativity, style and finish. The Indian influence on contemporary wear is unmistakable.

In sync with these evolving trends, in April 2002, Ritu Kumar launched her new sub brand, ‘LABEL’. This is a reflection of modern and global trends that shape our lives today. ‘LABEL’ cater today’s woman, who is increasingly independent, discerning and global. It is a modern offering, focusing on the cut, color, drape and feel of the garment. This brand has a universal appeal aimed at today’s mobile lifestyle. It is fashionable, affordable and like all Ritu Kumar products, it is of the highest quality.

Author: Rupali Singh
Article Source: EzineArticles.com
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Fashion and Iphones

Cell phones have become omnipresent across the world. In some places they are a fashion accessories too. Remember, cell phone being worn by women as an ear rings. The news is Style.com – a fashion website – is offering free application for Apple Inc.’s iPhone as well as iPod Touch. The fashion app displays the latest trends in fashion that are seen on the runways of New York as well as Europe in the devices from Apple Inc. Style.com’s application was made possible by their technology partner – Spotlight Mobile. According to the company, they were very thankful that the iPod Touch and the iPhone have a touch-screen interface and a 3.5-inch display. Through these features, the fresh fashion contents look more.

Style.com has included several interesting things which include pictures from the hottest fashion shows, Style File blogs, couture shows, fashion reviews, and even video feeds.

Jamie Pallot, the Editorial Director of CondeNet has been quoted as saying that the fashion enthusiasts may now see their much-loved fashion shows from Europe and New York City using their iPhone and iPod Touch, just a few hours after the event happened. He also said that the website – Style.com, is always about the marriage of fashion and technology. Through the use of this application, they may now be able to deliver this message in a whole new way.
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Jamie Pallot, the Editorial Director of CondeNet has been quoted as saying that the fashion enthusiasts may now see their much-loved fashion shows from Europe and New York City using their iPhone and iPod Touch, just a few hours after the event happened. He also said that the website – Style.com, is always about the marriage of fashion and technology. Through the use of this application, they may now be able to deliver this message in a whole new way.
What else, tune on.

Fashion News – What’s Trendy in 2008?

A fashion conscious person never misses the fashion trends for the year to come. If you are already reading this article, this means that you are interested in what to wear in 2008. Do you like the fashion of the fifties? Well, you should, because it will come back in 2008 and that entire craze will be in style again. As a matter of fact, this trend of the 50s comeback has already started before 2008, so you are at least a bit familiar with the concept.

First things first: the spring summer fashion for 2008 will contain a lot of interesting models that clearly reminds us of the 50s. Baggy dresses below the knee for day wear or vaporous dresses for evening that will make the fashion in 2008. The trousers will be in fashion as well, and mini trousers may be worn as well. Capri trousers are still in style and may be worn with extra large sweaters. However, there is a trend that will mix styles, so sporty style will mix with the chic and there will be an ethno mix, which will result in some interesting combinations. The urban style will thus be a functional wardrobe with sporty details. This highly unlikely combination that comes as a surprise is like a breathe of fresh air.

The colors that are dominant for the style for 2008’s spring and summer are the grey, black, white plus yellow. This color is a problematic color that does not suit with everything, so it must be worn with great care. However, next year, dare to wear yellow and see how it looks. The prints on the dresses or blouses can be floral, but they will become more abstract and even geometric or will totally lack. So uni is back in style. The accessories will match the outfit. The oversized bags are still in style, while the super huge earrings and necklaces will compliment the overall clothing.

The jewels may be made of plastic or more natural materials such as wood or even clay. These can be ethno influenced and create a great effect on the entire apparel, making the body look small and giving an interesting perspective. So, are you ready for spring and the summer of 2008? Get your wardrobe ready for this year’s style and buy some great new trendy apparel online or in the stores that you usually visit. Now you know what to hunt for, just go and get them.

Author: Michael Rad
Article Source: EzineArticles.com
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Ladies Fashion Apparel, Ladies Apparel Manufacturers, Fashionable Kurtis, Ladies Fashion Jeans

Ladies fashion apparel is constantly evolving in terms of style and silhouette. Today, women have access to a whole new range of fashion clothing. Ladies apparel manufacturers are seeing a surge in demand for ladies fashion apparel owing to increased fashion consciousness of women across the world.

Be it classic styles or current fads, ladies fashion apparel are becoming more and more popular. Some of this new direction may be more subtle, but it will be more evident as consumers begin shopping for their fall wardrobes. The good news is that the more tailored silhouettes and age appropriate clothes are offering more opportunity to accessorize this time.

Generally two basic facts fuel the change in ladies fashion apparel trends; novelty and conformity. Everyone likes to wear something new, and simultaneously, many of us like to keep pace with our traditional attires as well. While there is no crystal ball in this case to have an appropriate forecast, however ladies apparel manufacture with their constant innovations are predicting trends with latest fashion creations.

Many designer lines this year are showing simpler, more elegant clothing, reminiscent of the ladylike wear that takes us back to the past. The two most popular wears that is the fashionable kurtis and ladies fashion jeans show demure, feminine, and grown-up fashion, which would look good on a woman of 20 to 60. This new formality in ladies fashion apparel is a welcome relief from the hype and happiness that had pervaded fashion off lately.

This year will also see vibrant and dynamic shades and apparel patterns in fashionable kurtis and ladies fashion jeans which does not have a trace of the previous year. On the contrary, a few other trends will emerge, which will pull out old clothes from the back of the closet as colors & themes revolve around tinted neutrals this season. Fashionable kurtis in natural fabrics like organic cotton will be seen. Simultaneously, rich and vivid colors with an eastern influence in ladies fashion jeans will also be in fad. Ladies apparel manufacturers predict that this year would be filled with darkened decorum and floral patterns and menswear would get a feminine makeover in delicate fabrics. Shawl collars, and asymmetrical hems would put a twist on every piece of clothing.

Unlike yesteryears, today ladies fashion apparel is available in all the sizes, suitable and flexible to all the body sizes, designed even for the diminutive built. The rich fashionable kurtis and ladies fashion jeans collection come in all sizes and style, and in some cases are specifically designed to flatter the fuller figured and curvier woman. Fortunately, the medieval inspiration in the market has taken a softer turn, using motifs, decoration, and styles and the ladies apparel manufacturers are offering wide range of timeless and elegant cloths, lingerie and other accessories for this fashion conscious generation.

IndiaBizOne invites you to the unique section of Apparel & Fashion wherein desired fashion apparel and accessories have been well arranged for you to access. The categories given here are designed to facilitate your search for any sort of fashion apparels and accessories that match your taste and needs. So, get ready to be in touch with an array of fashion companies listed and get your lucrative business deals or apparel purchases done quickly.

About – Latest and Hottest Fashion Style Trends

If you run a clothing, jewellery or fashion business, you need to keep up with the latest trends. Your customers come to you expecting fresh looks, and if you can’t provide them, they’ll go elsewhere. These are some tips on keeping one step ahead of your competitors, and making sure you always have the newest styles.

One of the cutest, and most flattering looks, is to pick a jumper that is fitted and rouched at the bust; this creates a swingy shape and gives you room to wear a shirt underneath. Jumpers and pinafore dresses are already very girly, so choose them in neutral shades and compliment them with a shirt that is bold in color. If you’re headed to the farmer’s market, throw on a bright, paper-thin t-shirt underneath and put a pair of flip-flops on your feet; on the opposite end of the spectrum, if you’re going to the office, opt for a more structured blouse, bold, but sans frills, and a pair of ballet flats or wedges. The rouching at the bustline gives this outfit plenty of flair, so jewelry is not necessary.

It’s never too soon to start shopping for prom dresses. When you do, be sure to check out two of the best plus-size lines: Calito and Igigi. If you’re looking for a long formal, first think about the bodice. Do you want wide straps, spaghetti straps, or a strapless formal? Would you prefer that the bodice be fitted or more flowing? (Remember, don’t be afraid to show your curves!)

T-shirt dresses are a staple in many a fashionista’s closet. One of the simplest items to slip on, dress up or down and head to Starbucks in, everyone from Los Angeles to New York City is wearing them. The problem with these is that, traditionally, they have been made to be a bit more clingy; those of us without a personal trainer can be left feeling a bit self-conscience. This year, designers are answering the call to ease up and design a dress that even those of us that are not a size 2 can wear, comfortably and confidently. Showcasing t-shirt dresses with more swing and shift has allowed all of us to enjoy one of the most perfectly perfect clothing items that summer can bring. Another addition has been the drawstring hemlines which give these a sporty look with more volume. Pop these on with sandals or ballet inspired Keds and you can go from morning to evening without ever changing your clothes.

Jeans are the staple of any wardrobe. You can dress them up or dress them down. You can buy them with embellishments, or stick with the traditional five-pocket indigo variety. This season, waistlines are inching up a bit, but finishes and embellishments are very much in vogue.

Lightweight denim is emerging on the scene, often with skinny legs that scrunch up. Bell legs pair with aqua washes and slubbing to give jeans that lived-in look. Jeans that have multi-directional weaves give off an air of sophistication, while detailed back pockets on any pair of jeans brings attention to the wearer.

Keeping up with trends is an ongoing process, and you should set aside some time at least every season to catch up with the latest fashions. Reassuring your customers that you have the newest styles will make them come back to you again and again.

India?s Fashion Trends Through the Ages

The 20th century has served fashion businesses well by making it more stable, practical, and pragmatic. From the fifties to the seventies, big names were not as prominent as they are now, especially in India. However, that does not mean that Indian fashion was dull. In fact, Indian fashion has been known to be graceful, stylish, and exciting. Garments were judged not from which celebrity wore what high-end fashion name, but by the style, fabric, and quality of the clothes themselves.

Before, it was a widely accepted practice to approach any tailor, have him make a garment fits perfectly on the customer in terms of style and finish, and pay him a few rupees. It was chic, not to mention fashionable, to buy garments this way.

The 60’s saw kurtas and churidars in Indian fashion, as well as high coiffures. It was a colorful decade that celebrated cinema, music, and the arts. The seventies gave bell-bottoms and flower prints to the world, and India was one of the recipients. India exported outside and within the country, enhancing the trade of fabrics and clothing ideas. The eighties were witnesses to the increasing inclination of India to Western styles, embracing names like Calvin Klein and crafting salwar kameez with shoulder pads. It was also in the eighties when the first designer store in India opened in Mumbai.

As designer stores evolved in Mumbai, elegant fashion became synonymous with high prices. Customers perceived that the higher the price, the more elegant and stylish the garment is. The prices were made even higher by stiff competition among designers to get the best shows, events, and celebrities to market their name.

However, in the 90s, prices started to slowly decline, but fashion awareness remained high. Competition and consumer demands have merged style with affordability, thus giving India the best wardrobe at lower prices. Fashion did not fall with price; on the contrary, it soared.

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